iWorld
Prime Video adds a reel treat with NFDC’s ‘Cinemas of India’ for just Rs 199 a year
MUMBAI: Prime Video India has rolled out the red carpet for film buffs, announcing the launch of ‘NFDC – Cinemas of India’ as an add-on subscription, priced at just Rs 199 per year. The collection is a goldmine of Indian cinema, featuring landmark films by the likes of Satyajit Ray, Shyam Benegal, Mira Nair, Kalpana Lajmi, and more.
The newly added bouquet includes cinematic heavyweights like Gandhi, Mirch Masala, Rudaali, Salaam Bombay!, Agantuk, and Suraj Ka Satvan Ghoda — all carefully curated by the National Film Development Corporation (NFDC), known for nurturing India’s parallel cinema movement.
Part of Amazon’s growing video entertainment marketplace, the service provides frictionless access to over a hundred critically acclaimed films across 12 Indian languages — from Bioscope (Malayalam) to Parinamam (Malayalam), Percy (Gujarati) to Qissa (Punjabi).
Many of the titles boast honours from Cannes, Venice, Toronto and the National Awards, making the NFDC channel a veritable masterclass in Indian storytelling.
“NFDC has been the cornerstone of India’s finest cinema, nurturing path-breaking films for decades. We’re excited to announce NFDC – Cinemas of India as our newest add-on subscription, featuring an exclusively curated collection of cinematic masterpieces,” said Prime Video head of marketplace (add-on subscriptions and movie rentals), Gaurav Bhasin. “The collection showcases the rich heritage of Indian cinema across our linguistically diverse entertainment industry. Whether you’re a cinephile or just beginning to explore Indian cinema, NFDC’s catalogue offers an unparalleled window into our country’s most acclaimed and culturally significant films. Through add-on subscriptions like these, we continue our commitment at Prime Video to super-serve customers with more of what they love, all in one place.”
“We are thrilled to collaborate with Prime Video to make NFDC’s rich collection of movies accessible to a wider audience. For decades, NFDC has supported pioneering filmmakers and impactful narratives that showcase India’s cultural diversity. With Prime Video’s massive reach across the country, we are confident that these timeless, thought-provoking, stories will reach and be enjoyed by new audiences, and enable us to take Indian cinema far and wide,” said NFDC Ltd MD, Prakash Magdum.
For the price of popcorn, viewers can now stream decades of cinematic genius — all in one click. Lights, camera, nostalgia.
iWorld
Shemaroo buys OHO Gujarati’s entire content library for ShemarooMe
The deal lands over 30 original web series and 450-plus actors on ShemarooMe, with Pratik Gandhi’s Vitthal Teedi leading the charge
MUMBAI: Shemaroo Entertainment has moved fast and moved big. The company has snapped up the entire content library of OHO Gujarati for its streaming platform ShemarooMe, a consolidation that has no precedent in the Gujarati OTT market.
The haul is considerable. More than 30 original Gujarati web series, featuring the work of upwards of 450 local actors, will now sit under ShemarooMe’s roof. For a platform that has spent years quietly building its Gujarati credentials, including originals, curated libraries, and culturally rooted narratives, this is the kind of bulk acquisition that changes the competitive arithmetic overnight.
Saurabh Srivastava, chief operating officer for digital business at Shemaroo Entertainment, made clear the company’s ambitions stretch well beyond the subcontinent. “As we bring the well-established catalogue of OHO Gujarati onto ShemarooMe, our focus remains on making high-quality Gujarati stories more accessible while continuing to invest in compelling content,” he said. “With our strong connection to Gujarati viewers across the world, we believe these stories from the OHO catalogue can travel far and create an exciting entertainment offering for viewers.”
The first title out of the traps will be Vitthal Teedi, which hits ShemarooMe on April 10th. The series stars Pratik Gandhi, a name that needs no introduction to Gujarati audiences, and has the distinction of being the only Gujarati web series he has appeared in to date. Set in the heartland of Saurashtra during the 1980s, it traces a small-time gambler torn between personal ideals and the brutal logic of his circumstances. Character-driven, culturally embedded, and backed by a soundtrack featuring folk artists Aditya Gadhvi, Jigardan Gadhavi, and Geeta Rabari, the show arrives with considerable pedigree.
For Shemaroo, the deal fits neatly into a digital growth playbook built on sustainable expansion and deeper regional engagement. The Gujarati diaspora is large, dispersed, and underserved by mainstream streaming giants. If the company can deliver the goods, the OHO library may prove to be the most valuable land-grab in regional OTT this year.
