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Prime Focus to showcase its Clear and digital content services technology at Nab show
MUMBAI: Prime Focus said it will showcase some of its newest Cloud technologies, made in India for the world, at the National Association of Broadcasters (NAB) Show 2013.
At the annual industry event, scheduled to be held in Las Vegas in April this year, Prime Focus Technologies (PFT), the technology arm of Prime Focus, will highlight how the organisation is bringing the best of its Clear Hybrid Cloud technology platform and Digital Content Services to address a new enterprise digitisation opportunity – multi-platform content production (TV, feature film and digital media).
Created at the company’s R&D centre in Bangalore, PFT’s new solution aims to bring the production process on to a single digital platform, transforming the very manner in which producers interact with their content, partners and vendors.
“As the technology evolves and businesses transition to the ‘new normal’, PFT continues to invest heavily in its R&D to provide solutions to its customers that put them ahead of the technology evolution curve,” says Prime Focus Technologies Founder, President and CEO Ramki Sankaranarayanan.
He further adds “Currently, Clear is managing more than 250,000 hours of content for the broadcast industry. Our 200+ R&D employees have now brought alive the latest innovation from the PFT stable –a fully integrated content, workflow and project management solution that addresses the customer’s production process, enabled by our Hybrid Cloud technology platform. It will allow content producers to leverage digital technologies, and gain control over the production process, thereby leading to a considerable reduction in cost, and greater efficiencies.”
India is the hub for Prime Focus’ innovation and product development. Set up in 2008, the company’s R&D centre develops the Clear Hybrid Cloud enabled enterprise digitisation platform. PFT’s focus areas include multi-platform content operations, enterprise digitisation, mobility, contextual advertising, cloud editing and content analytics.
PFT aspires to be the unified content hub for media firms leveraging its global technology infrastructure. Since its launch major functionalities and features like cloud editing, iPad access, HTML5 player, and B2B sales and fulfillment portal have been added to the current solution at the same time developing new solutions ground-up for clients. The current investment in R&D by Prime Focus is $6 mn, and is expected to increase year-on-year over the next few years as the business scales up further.
For content producers, the content has become digital, but the supply chain is still offline, posing challenges to unlocking inherent efficiencies. Prime Focus Technologies’ platform Clear and digital content services help broadcasters, studios, advertisers, sports bodies, news agencies, government or service providers, drive creative enablement, and enhance ecosystem efficiency.
Prime Focus Technologies works with major content owners such as News Corporation owned Star TV network, Eros International, Sony Music, Viacom 18, MSM, BCCI, Indian Premier League, Hindustan Unilever Limited, The Associated Press, A+E Networks, Netflix, Schawk!, and WPP.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
