I&B Ministry
Press regulation not called for, says Modi
NEW DELHI: Prime Minister Narendra Modi has expressed concern over the recent killings of journalists in some parts of the country. He said journalists were losing their lives in the quest for telling the truth was an extremely serious development.
Modi emphasised the importance of freedom of press, and said press should self-regulate, adding that any external interference or regulation on the press was not called for. Modi was speaking at a function organised by the Press Council of India yesterday on the occasion of National Press Day. The occasion also marks the golden jubilee of the Press Council of India.
Speaking earlier, information and broadcasting minister M Venkaiah Naidu has said that self-regulation in the media space was the best practice which would uphold journalistic ethics and democratic ideals of the Nation.
The government does not believe in imposing ban on any medium of communication, but necessary restraint has to be exercised keeping in mind the protection of sovereignty and integrity of India, security of the nation, and law & order situation in the country, he added.
Naidu recalled that the electronic media coverage of Mumbai terrorist attacks had received a backlash from the Supreme Court, which said “any attempt to justify the conduct of the TV channels by citing the right to freedom of speech and expression would be totally wrong and unacceptable in such a terrorist situation.” He also mentioned the recent case of Pathankot coverage also highlighted how electronic media coverage while reporting could put civilians, armed personnel lives in danger.
Speaking about the role of the regional media, the minister said the media assumed importance at the regional level due to its proximity with local communities and local language which enhances the participatory potential of citizens. The regional media played an important role in building participatory democracy by reaching out to all the sections of the society and also created an informed citizenry. In a federal polity, regional media with its reach could help align the interests of states with that of the nation thereby enabling the prime minister’s vision of cooperative federalism.
Regarding the government’s new print media advertisement policy, Naidu said it promoted equity-based regional outreach by providing relaxation in empanelment procedure to provide special encouragement for regional language/dialects small and medium newspapers.
On the opportunities offered by social media, the minister said that it was a new tool of communication which was spontaneous and interactive. Such a medium was both an opportunity and a challenge. This mode of communication should be used judiciously for larger national and individual good.
Naidu said the media had a larger role to play in developmental agenda of the nation by proactively projecting flagship programmes of the government such as Swachh Bharat, Digital India, Jan Dhan Yojana, Skill India and Make in India as national programmes which have the potential to bring about change. The media needed to adorn the role of a stakeholder in the developmental process.
Minister of state Rajyavardhan Rathore and Press Council of India chairman Justice C. K Prasad were also present.
Eminent journalists and photo- journalists including Surendra Nihal Singh, Mrinal Pande, Raghu Rai, Renjith John, Arvind Kumar Singh, and Xavier Selva Kumar were awarded for excellence in Journalism.
I&B Ministry
Prasar Bharati extends Waves OTT channel onboarding deadline to 31 March 2026
Broadcasters gain extra time for applications on revenue-sharing streaming platform.
MUMBAI: Riding the Waves of digital delay, Prasar Bharati has thrown broadcasters a lifeline by pushing back the deadline for hopping aboard its OTT platform because who doesn’t love a bit more time to stream their dreams? India’s public service broadcaster, on 19 February 2026, announced an extension to the original cut-off from 1 December 2025, giving eager satellite TV channels until 31 March 2026 to submit their bids for a spot on Waves. This follows the initial call-out dated 17 November 2025 under notice No. OTT/2(02)/2024/Platform/529, inviting licensed linear channels to join the streaming party for a one-year stint starting from their onboard date.
Only channels permitted by the Ministry of Information and Broadcasting (I&B) for downlinking and distribution in India qualify, and applications must come straight from the companies holding those golden tickets no third-party proxies allowed. Broadcasters need to supply an SCTE-35 marker-enabled feed to signal ad breaks, ensuring the stream flows smoothly without awkward pauses.
Here’s where the money tune plays, Successful channels get carried on a revenue-sharing basis, splitting the net spoils 65:35, that’s 65 per cent to the channel and 35 per cent to Prasar Bharati after deducting costs like transcoding, CDN bandwidth, and ad agency commissions. Prasar Bharati handles ad insertions at marker points, and if slots go unfilled, they’ll plug in promos for themselves or the channels, keeping the vibe promotional yet practical.
No room for fuzzy details applicants must provide crystal-clear proof of their channel’s genre (think GEC, movies, music, news & current affairs, sports, devotional, kids, or others) and language, backed by evidence from MSO/DTH placements, regulatory nods like TRAI or MIB, DAVP docs, or even BARC ratings. Ambiguity? That’s a swift rejection slip.
Channels get ranked by their DAVP rate card prowess, with the highest bidders in each category snagging the streaming slots, it’s like a broadcast beauty contest judged on ad rates across time bands. The application drill? Fill out the prescribed form in Annexure-1, bundle it with docs from Annexure-2 (including permissions, logos, PAN, GST, undertakings, and authority letters), and email the lot to ddfreedish@prasarbharati.gov.in by 5:00 PM on 31 March 2026.
Interim submissions aren’t left in the lurch, they’ll be considered too. Winners receive a ‘Letter of Allotment’, followed by a must-sign agreement in two originals within 15 days, plus tech details for seamless integration. For the full playbook, dip into clause 11.2 of Prasar Bharati’s Content Sourcing Policy 2024 on their website.
In a world where streaming wars rage on, this extension might just be the breather broadcasters need to tune up their pitches after all, better late than never in the OTT ocean.
