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Prashant Sanwal appointed head of Zee’s Alpha channels
More on executive movements in television land. Prashant Sanwal, former vice-president SET MAX, and till recently one of the four directors on the as yet stillborn MAK (Manoranjan, Aur Kya) Network, has joined Subhash Chandra’s Zee Group.
Sanwal took charge yesterday as director of all Zee’s regional language Alpha channels and will report to Sandeep Goyal, group broadcasting CEO, Zee Telefilms Ltd (ZTL).
Zee has said that it will be devoting a greater focus on the Alpha channels and Sanwal’s appointment indicates just that. Sanwal will be looking at the Alpha channels from both a programming and marketing perspective, it is learnt.
Sanwal’s appointment comes in tandem with ZTL’s announcement yesterday that it has been given approval by the information and broadcasting ministry to uplink four additional channels directly from India. These channels are Kaveri (Kannada), Bharati (Tamil), Alpha Krishna and Alpha Urdu. It needs noting that while Zee has secured uplinking permission for Alpha Krishna (Telugu?) and Alpha Urdu, no such channels exist as yet on the Alpha platform.
“In three to four-months’ time we will be re-launching the current Bharathi and Kaveri channels as Alpha Tamil and Alpha Kannada which will soon go off-air for the make-over,” Goyal was quoted as saying in an official release yesterday. Currently there are four Alpha channels – Gujarati, Marathi, Bangla and Punjabi.
“We will also in due course examine the launch of Alpha Telugu and will evaluate our options in the Urdu space,” Goyal was quoted as saying.
With the I&B ministry’s clearance, ZTL has received permission to uplink 10 channels from India through the teleport of Essel Shyam Communication Ltd at Noida.
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Business Today MindRush returns to Mumbai, spotlight on India’s edge in a fractured world
Policymakers and corporate heavyweights gather to map supply chains, energy security and markets
MUMBAI: As fault lines widen across global trade and geopolitics, Business Today is doubling down on India’s moment. The 14th edition of Business Today MindRush & Best CEOs Awards lands in Mumbai on March 28, pitching India’s strategic edge at the centre of a fragmenting world.
The day-long summit, presented by PwC, will bring together a tight mix of policymakers, industry leaders and market voices to decode shifting supply chains, maritime strategy, defence priorities, energy security and capital markets—sectors now deeply entangled with geopolitics.
M Nagaraju, secretary, department of financial services, ministry of finance, will headline the event, setting the tone for discussions that aim to track how India is repositioning itself amid disrupted trade routes and volatile energy dynamics.
The speaker slate reads like a cross-section of India Inc’s command centre. Krishna Swaminathan will zero in on sea lanes and supply chains, while Prashant Ruia is set to push the case for self-reliance in oil and gas. Ashish Chauhan will weigh in on capital markets at a pivotal juncture, as a panel featuring Vibha Padalkar, Sanjiv Mehta, Amish Mehta and Sanjeev Krishan debates navigating economic uncertainty.
Leadership under pressure will be another running theme. Madhavkrishna Singhania, Sharvil Patel, Karan Bhagat and Anurag Choudhary will unpack how businesses are steering through disruption. Arun Alagappan will turn the spotlight on fertilisers, Arundhati Bhattacharya will reflect on leadership transitions, while Anish Shah and S Vellayan will outline blueprints for building future-ready conglomerates.
The event will close with Aroon Purie setting the broader editorial lens, before the Best CEOs Awards recognise standout corporate leadership across sectors.
At a time when the global order looks increasingly splintered, MindRush 2026 is positioning itself as more than a conference—it is a signal that India intends not just to navigate the churn, but to shape it.
