DTH
Prasar Bharati invites applications for 57 e-auction of vacant MPEG-4 slots
Mumbai: Public broadcaster Prasar Bharati has invited applications for vacant MPEG-4 slots of the DD Free Dish DTH platform from the period 1 April 2022 to 31 March 2023.
The 57 e-auction process will be tentatively held from 10 February and the last day to submit applications is 8 February.
The bidding for vacant MPEG-4 slots will be open to all genre language TV channels with a reserve price set at Rs 50 lakh per year. Only satellite TV channels licensed by the ministry of information and broadcasting (MIB) would be allowed to participate in the e-auction. Broadcasters may either participate directly or through their authorised distribution partners. International public broadcasters who are licensed by MIB may participate in the auction process as well, stated the public broadcaster.
The channels participating in the e-auction process must pay a mandatory non-refundable processing fee of Rs 25,000 and a participation fee of Rs 10 lakhs that should be paid via demand draft. The unsuccessful bidders will receive a refund of the participation fees three weeks after the declaration of e-auction results. The successful bidders will have to make payments in ten monthly installments with each installment amounting to one-tenth of the difference between bid amount and participation fee.
In case of failure to pay the amount within the stipulated deadline, the public broadcaster said it will charge a 14.5 per cent interest per annum. If the channel does not deposit the required amount, then the participation fee along with any installment already deposited will be forfeited and the channel will be discontinued from the DD Free Dish platform.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
