News Broadcasting
Prasar Bharati financial rejig near completion
NEW DELHI: The Indian government is close to taking a final decision on the financial restructuring of pubcaster Prasar Bharati, which manages Doordarshan and All India Radio.
A group of ministers (GoM) set up to look into the issue has finalised its report, which now will be vetted by the information and broadcast ministry before being put up at a cabinet meeting.
A government official, while confirming that the restructuring report is complete, said, “The GoM and I&B ministry will have to finalise the format in which it will be put up before the Cabinet as the broad contours have been thrashed out.”
Though the matter is likely to go to the Cabinet after the present session of Parliament gets over in a couple of weeks’ time, the official refrained from giving a time frame for a formal announcement in this regard.
One of the options mentioned in the report, according to sources, is the government holding an equity stake in Prasar Bharati Corporation in lieu of the assets (including real estate and infrastructure), which would be transferred from government books to the Corporation.
However, the GoM has attempted to tread carefully on the issue of the sensitive status of employees of Prasar Bharati.
Almost 99 per cent of the over 45,000 employee base of Prasar Bharati is treated as part of the government and enjoy various perks as government servants.
Transferring the employees to Prasar Bharati, an autonomous body created under an Act of Parliament, will make them lose some of the privileges like low-cost housing facility.
The government official said the cabinet will have to take a final view on such matters.
Employee status has been a ticklish issue within and outside Prasar Bharati with various employees’ unions of the Corporation opposing any change in their status, least of all being categorized as private sector employees.
The workers’ unions had even petitioned Prime Minister Manmohan Singh last year to scrap the Prasar Bharati Act and revert DD and AIR to full government control.
A committee, headed by I&B secretary SK Arora, was appointed by the government on 30 March, 2005 with the mandate to suggest a viable capital and financial structure for the cash-strapped Prasar Bharati to facilitate the strengthening of its functioning.
The terms of reference of the panel was to propose a viable capital and financial structure for Prasar Bharati, while taking into account the broadcaster’s role as a pubcaster and the need to maximise revenue-earning potential through commercial operations.
This panel was to submit its report to a GoM that was to add its own perspective.
Though Prasar Bharati closed the last financial year ended 31 March 2006 with a record revenue mop up of Rs 12.47 billion, the gap between expenditure and income is still huge.
For FY07, Prasar Bharati has set itself a revenue target of Rs 15 billion.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
