News Broadcasting
Prasar Bharati board seeks government intervention on sports telecast rights
Sport. A programming property that keeps millions glued to their TV sets in India, especially when cricket and Tendulkar are in full flow. In recent times, pubcaster Doordarshan has been beaten back by private companies who have anted up top dollars to acquire prime sports events. Among the big events that DD has missed out on or has looked like it is going to are the Fifa World Cup which is in progress right now and the ICC cricket rights which are with WSG-Nimbus and Sony.
Irked by this, the Prasar Bharati board chaired by former space scientist Prof U.R. Rao, is calling for government intervention to make sure that DD is not left out of the sports loop. Sources indicate that the board is petitioning the Union government to bring in a law which will ensure that telecast rights of all important sports events accrue to DD.
If the government does agree, it could deliver a body blow to sports rights holders, who have built up positions in events for the long term, says an industry observer. It’s quite possible that passing of the legislation could lead to protests and litigation.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
