I&B Ministry
Prasar Bharati advisor reviews DD marketing and policies
NEW DELHI: Former Ministry of Information and Broadcasting (MIB) Secretary and now Prasar Bharati advisor Sunil Arora yesterday asked Doordarshan to adopt the best policies of the industry, even as he approved the planned auction of slots on DD National.
During a review meeting with Doordarshan where the director-general Supriya Sahu and other senior officials were present, Arora was apprised of the content mix, methodology of audience research and slotting process of the programmes.
Arora also reviewed the marketing strategies and efforts being made to augment revenues for Doordarshan. He emphasised that DD should leverage the flagship schemes of the government to showcase the developmental initiatives.
Arora is considered as one of the favourites to succeed Jawhar Sircar as the chief executive officer of Prasar Bharati who demits office in first week of November 2016. In the interim, member (personnel) Suresh Panda has been asked to hold interim charge by the Board, subject to the final approval of MIB.
Under the Prasar Bharati Act, a new CEO will be selected by a three-member high-level committee headed by the Vice-President of India.
I&B Ministry
Devinder Kumar appointed Prasar Bharati chief vigilance officer
Senior IOFS officer to serve three-year term with Level-13 pay scale
MUMBAI: The Centre has appointed Devinder Kumar as the chief vigilance officer of Prasar Bharati, formalising a key oversight role within India’s public broadcasting network.
The appointment was cleared through an official order issued by the Department of Personnel and Training under the Ministry of Information and Broadcasting. Kumar, a senior Indian Ordnance Factory Service officer, will initially serve a tenure of three years or until further government orders, whichever comes earlier.
As chief vigilance officer, Kumar will be responsible for overseeing vigilance and compliance functions within Prasar Bharati, ensuring transparency and accountability across the organisation’s operations.
The role carries a Level-13 pay scale under the central government structure, translating to a salary range between Rs 1,23,100 and Rs 2,15,900. The compensation aligns the position with other senior administrative roles across government departments.
Kumar’s appointment follows due process, including a recommendation from the Central Vigilance Commission, which vets candidates for such critical oversight positions.
Currently serving under the Department of Defence Production, Kumar has been directed to be relieved of his existing duties with immediate effect to assume his new role.
The move comes as Prasar Bharati continues to strengthen its governance framework, with the CVO position playing a central role in maintaining institutional integrity. Kumar’s appointment is expected to bolster internal oversight at a time when accountability remains firmly in focus across public sector organisations.
