Music and Youth
‘Power to the people’ – MTV’s latest mantra
Last month, Viacom tried to make Nickelodeon an interactive experience for viewers. The company did this by using an NDS Group product NDS Value@TV through which viewers could choose the programs they wanted to watch and the order in which they wanted to see them.
Viacom has now decided to extend the experience to another popular channel from its stable, MTVi Europe. The company hopes to add spice to the channel's program, 'MTV Europe Music Awards'.
As with Nickelodeon, MTV addicts can make choices using their remote control. They can select the stars they want plaudits to go to, in the twelve categories before the awards ceremony, which will be held in Frankfurt, Germany, on the 8 November. Besides this, there will also be questions and a few lucky winners will get special invites to see the show.
Also different questions will be asked every day. The winner from the daily prize draw gets a special MTV bag containing Europe Music Awards merchandise, CDs, DVDs etc. The award is being sponsored by Telecom major Sony Ericsson, Chip major Intel and Carlsberg. Some of the categories include awards for the Best Group, Song, Male, Female and Album.
There will also be news updates so that teenyboppers are in sync with the action. The viewer will also be able to vote for the group that performed the best on the night. All this is part of the music channel's attempt to make itself a viable entity on Sky's digital platform.
NDS is owned by Rupert Murdoch's News Corp. and is pushing itself to get ahead in developing interactive applications. The company also develops security solutions for broadband Internet multicasting applications.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
