e-commerce
POP to Introduce POPcoins for 500+ brands by March 2024
Mumbai: E-commerce enabler POP has announced it will onboard about 500 brands by March 2024, allowing their shoppers to use its rewards coins and get discounts.
Since its launch in early May this year, the company has already roped in 100 brands on its network, offering its rewards currency POPcoins and replacing traditional loyalty programs and points system. POP’s currency can be redeemed across various brands, similar to an alternate form of payment currency during shopping.
With POPcoins, consumers can overcome the confusion of unstructured loyalty programs and earn and shop across brands on the POP network using POPcoins. This initiative simplifies and unifies loyalty programs across India’s brand and business ecosystem, providing consumers with a rewarding shopping experience.
“At POP, we understand the challenges consumers face with multiple loyalty programs. POPcoins are designed to break down these barriers, providing a seamless experience for both brands and consumers,” said POP founder & CEO Bhargav Errangi.
Errangi, a former senior director of Flipkart, leads a team of seasoned loyalty and growth professionals with a track record of success in scaling loyalty programs like Payback and Flipkart Supercoins.
He said the POP network will grow to 500+ brands by March 2024. Leading D2C Brands such as Perfora, Slurrpfarm, Anveshan, and Khadi Essentials have joined the network, and their loyalty constructs are powered by POPcoins.
Unlike traditional loyalty programs confined to a single brand, POPcoins transcend these boundaries. They act as an omnipresent currency, empowering users to earn and redeem across a vast network of brands. This unique feature positions POPcoins as a catalyst for creating a large and engaged community of online shoppers, fostering collaboration, and supporting India’s growing e-commerce ecosystem.
In the evolving landscape of loyalty programs, POPcoins draw inspiration from successful models like Flipkart’s Supercoins and Tata Group’s NeuCoins. Unlike its predecessors, POPcoins stands out with its democratic approach with no boundaries, aiming to redefine loyalty programs and establish a new standard for customer retention and engagement in Indian retail.
Since its beta launch in May 2023, POPcoins have garnered immense recognition, engaging over 1.5 million customers within the POP network, which is expected to grow to 10 million by March 2024.
POPcoins, being the common link between a wide range of brands across sectors, can also act as a channel for brands to get new customers who are like-minded and have similar purchase histories.
“POPcoins, hands down, has been a one-of-a-kind loyalty program. Since going live, our engagement rates have spiked, and working with the team has been an absolute joy. They leave no stone unturned and keep on delivering the results they commit. We’re beyond excited to keep this partnership rolling and offer our customers the true reward they deserve for their loyalty to our brand through POPcoins!” said Perfora growth head & D2C business Drishti Singhal.
“Our journey with the POPcoins product and team has been truly outstanding. We’ve experienced remarkable results in our loyalty engagement, seeing an impressive 10X increase, and have observed a significant 15% boost in our returning customer numbers,” said Anveshan co-founder Aayushi Khandelwal.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
