Film Production
Poonam Wahi launches her own production house – PWF
Mumbai: Poonam Wahi, a seasoned executive producer with over two decades of experience in the film and advertising industry, is thrilled to announce the launch of her own production house, PWF (Poonam Wahi Films).
After spending a couple of years at Lintas C:EX, where she honed her skills in producing high-quality content, Poonam has now branched out to start her own venture. Prior to Lintas, she was producing at Chrome Pictures, and prior to Chrome as a freelance producer with Equinox Films and Highlight Films. While freelancing she worked on feature films like Lakshay, Sarkar Raaj, 3 Idiots, One Night with the King, Darjeeling Limited, The Fall, Doors to the Seven Star to name a few.
PWF is a dynamic content house that embodies Poonam’s vision for creating innovative and impactful storytelling. With a diverse portfolio of esteemed clients, including corporate giants like Reliance, Adani, Tata, and Danone India, as well as emerging disruptors like Swiggy, PWF is poised to make its mark in the industry.
At PWF, collaboration is at the heart of the company’s ethos. Poonam has forged partnerships with industry luminaries from Bollywood icons like Akshay Kumar to culinary maestros like Chef Ranveer Brar, crafting compelling and impactful content that leaves a lasting impression.
“I’m excited to bring my expertise and passion to the forefront and create unforgettable stories that captivate audiences worldwide,” said PWF founder and executive producer Poonam Wahi.
With a team of passionate and dedicated professionals, PWF is committed to delivering top-notch results while fostering a culture of joy and camaraderie. Whether it’s brainstorming sessions or on-set collaborations, the team brings a unique blend of professionalism and enthusiasm that makes every project not just successful but also enjoyable.
Film Production
Arka Mediaworks onboards 88 Pictures as animation studio partner on ‘The Eternal War – Part 1’
Arka Mediaworks announces that 88 Pictures, the acclaimed animation and visual storytelling studio known for its cutting-edge CGI and cinematic artistry, is on board as the animation partner for the highly anticipated Baahubali: The Eternal War, a groundbreaking two-part 3D animated feature film set in the globally beloved Baahubali universe.
Baahubali: The Eternal War represents a bold new chapter in the Baahubali saga envisioned for national and international audiences and crafted with the ambition of delivering one of India’s most ambitious and globally benchmarked animation projects to date.
88 Pictures will execute the animation production, bringing to life the film’s richly detailed worlds, epic battle sequences, and larger-than-life characters with its signature blend of artistic vision, performance-driven animation, and advanced production pipelines. Working closely with the film’s creative leadership and technical partners, the studio aims to set new benchmarks in animation quality, cinematic storytelling, and global scalability.
This animated epic follows the successful re-release of Baahubali: The Epic (the combined theatrical version of the original live-action films) on 31 October 2025 across India and the USA. During the film’s interval, legendary creator and director S.S. Rajamouli (Baahubali 1 & 2, RRR) stunned audiences with a surprise teaser for The Eternal War – Part 1. The video immediately went viral, garnering widespread national and international acclaim across LinkedIn, Instagram, and YouTube for its ambitious visual style and scale.
Produced by Arka Mediaworks and led by co-founder and CEO Shobu Yarlagadda – producer of the iconic Baahubali duology, The Eternal War brings together fantastic storytelling and cutting-edge animation.. The film is directed and written by acclaimed animation filmmaker Ishan Shukla (Schirkoa: In Lies We Trust, Star Wars: Visions – “The Bandits of Golak”) and screenplay by Scott Mosier (The Grinch). Mihira Visual Labs, the studio co-founded by Yarlagadda anchors the film’s animation, visual development, and execution.
The partnership with 88 Pictures brings significant pedigree to the project; the studio is well-regarded for its work on high-profile international titles including DreamWorks’ series Trollhunters, the HBO Max original series Gremlins: Secrets of the Mogwai, Disney’s animated short An Almost Christmas Story to name a few.
Yarlagadda shared, “We are happy to onboard 88 Pictures as the animation studio partner for our prestigious and most expensive animated film from India. We believe that their expertise and capabilities will allow us to produce a first-of-its-kind, world-class animated feature film from India.”
88 Pictures founder & CEO Milind D. Shinde said, “Baahubali changed the way cinema is perceived and became a defining milestone that turned the tide for Indian live-action filmmaking. Expanding the franchise into an entirely new universe—at a never-seen, never-done scale—through an animated feature created in India for a global audience is set to redefine how the world views Indian animation. We are truly thrilled to be part of this landmark project and to bring it to life under the visionary direction of Ishan Shukla, guided by the experience and leadership of acclaimed producer Shobu Yarlagadda.”
Shukla expressed, “Eternal War requires a level of visual and emotional precision that can only come from teams who truly understand both craft and intent. Working with 88 Pictures, alongside Mihira Visual Labs, has been a deeply collaborative experience. This association brings together technical excellence and creative sensitivity, enabling us to translate an ambitious vision into a compelling cinematic reality.”
Baahubali: The Eternal War – Part 1 is scheduled for release in 2027
