iWorld
Pongal: Amazon Prime to premiere ‘Kaashmora’; stream ‘Kabali’ & ‘Theri’
MUMBAI: The festival of Pongal brings families and loved ones together for grand celebrations which involve shopping and gorging on yummylicious food. But now, Amazon Prime Video gives you another reason to celebrate Pongal with your entire family.
Amazon Prime Video has invited all with family to experience the best in Tamil entertainment by watching the latest Tamil movie blockbusters exclusively on its platform. The platform will air the world digital premiere of Kaashmora starring Karthi and Nayantara, before its TV release. Also watch political satire Joker, Rajinikanth starrer Kabali and Theri starring Vijay and Amy Jackson.
Kaashmora is a Tamil supernatural comedy fantasy film written and directed by Gokul. It revolves around Kaashmora and his family who live by cheating people in the name of black magic and dark spirits. One day, a PhD research student Yamini joins Kaashmora, only to gather evidence and expose him to the public.
Joker is a political satire which criticizes the present political absurdities. Mannar (protagonist), a villager, who declares himself as the Indian president protests against the government for absurdities. On a trial, he reveals his past. Everyone sees him as a joker, and the audience is questioned at the end.
Kabali, a revolutionary who fights for the betterment of his people in a foreign land, is falsely implicated and thrown behind bars. When he returns after his prison term, he starts a search for his wife and ends up confronting those who were the reason behind his miseries. What follows is a tale of revenge, emotion and payback. As a movie mounted on a huge scale, it truly brings a larger-than-life and much loved superstar to the streaming audiences.
In Theri, when an honest cop, Vijay Kumar’s family is ruthlessly slaughtered by a politician and his aides, he decides to change his identity and commits his life to bringing up his daughter in a serene atmosphere. But, when some events compromise his identity, he does what he must to save his daughter and avenge the death of his family.
Amazon Prime already offers unlimited free one-day and two-day delivery to over 100 cities on eligible items from India’s largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
