iWorld
Poll schedule on social media shows unprecedented reach
NEW DELHI: The impact of the social media and mobile apps became evident when the live-streaming of the Election Commission of India’s press meet on 4 January 2017 to announce the dates of elections in five states reached unprecedented figures.
The press conference by the ECI was live-streamed on the Information and Broadcasting’s YouTube channel and on the Facebook Pages of Press Information Bureau, the Ministry, and Facebook India. Important highlights of the announcement were also tweeted live by PIB and MIB, and shared on their Facebook Pages as well.
The actual figures of the reach of the relevant information on the ECI Press Conference the among the Citizens are as follows:
(Figures as on 7:00 PM, 4 January, 2017)
Among MIB’s social media accounts, a total of 22 tweets, 5 Facebook and 1 YouTube posts were made on Assembly Election Schedule.
On Facebook, the 5 posts achieved a Total Reach of over 5,24,000 people, 1,219 Likes and 140 Shares.
The ECI press conference was also Live-streamed on Ministry’s Facebook page, which received 12,000 views and reached over 4,95,000 people.
A total of 55,127 Impressions were achieved for the 22 tweets made from MIB handle. These were re-tweeted 1,448 times and 550 favourites were achieved.
The Live Stream of the ECI Press Conference on YouTube achieved 1,700 views.
Among PIB’s social media accounts, a total of 68 tweets and 10 Facebook posts were made on Assembly Election Schedule. The Facebook posts achieved a total reach of more than 29,700 people, 167 Likes and 46 Shares, while PIB’s tweets resulted in 650,000 impressions (views), 4,140 re-tweets and 951 favourites, as of now.
The live-streaming of the event on PIB’s Facebook page has reached 3,04,000 people and fetched more than 800 views.
In addition to the above platforms, the ECI press conference was live streamed for the first time on two Facebook pages, Facebook India and Government, Politics and Non Profits, which collectively received a massive response with more than 100,000 video views and reached over 1.3 million people on Facebook. The Facebook Live Stream received 6,400 likes and 624 shares. (Figures as on 7:00 PM, 4th January, 2017)
On Twitter, Top Trending Hashtags throughout the day were #ElectionCommission, #AssemblyElection, Manipur & Goa, 5 States, Phase2, Uttarakhand and Model Code of Conduct.
The maximum potential reach was achieved on the hashtags #ElectionCommission and #AssemblyElection of about 2.12 million and 2.01 million respectively.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
