GECs
PokerBaazi becomes the co-powered by sponsor of ‘Shark Tank India Season 2’
Mumbai: Sony LIV India has partnered with PokerBaazi to become the official co-powered by sponsor of Shark Tank India Season 2. This partnership will enhance PokerBaazi‘s leadership in growing skill-based sports in India.
PokerBaazi is also celebrating the Shark Tank season on social media with several unique social media initiatives, like #PokerTank, which is being led by PokerBaazi team pro – Abhishek Goindi and Muskan Sethi. #PokerTank will be an edutainment series across social media platforms of PokerBaazi showcasing similarities between concepts of poker and decision making in entrepreneurial life, helping the masses to resonate with Poker beyond the technicalities of the sport.
Speaking about the partnership, Baazi Games founder and chief executive officer Navkiran Singh said, “We believe that the alignment of what defines poker as a skill-based sport cannot have an association better than Shark Tank India. In life and in entrepreneurship, you need to keep making the right decisions over time, and Shark Tank is one such medium that reflects the same ideology, which is why we chose to officially associate with the property.”
He also added, “We want to thank the entire team of Sony LIV, who have brought a larger-than-life concept to life and showcased that anything is possible if we have a dream with the right set of skills and want to pursue it wholeheartedly.”
Sony LIV head ad sales revenue Ranjana Mangla said, “We are pleased to associate with PokerBaazi. Sony LIV focuses on novel approaches for each of its partners to create synergies between the brand and its target audience. The show provides a highly credible environment for marketers to tell their brand stories, drive focused and clutter-breaking advertising for both emerging and established brands.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
