GECs
PokerBaazi becomes the co-powered by sponsor of ‘Shark Tank India Season 2’
Mumbai: Sony LIV India has partnered with PokerBaazi to become the official co-powered by sponsor of Shark Tank India Season 2. This partnership will enhance PokerBaazi‘s leadership in growing skill-based sports in India.
PokerBaazi is also celebrating the Shark Tank season on social media with several unique social media initiatives, like #PokerTank, which is being led by PokerBaazi team pro – Abhishek Goindi and Muskan Sethi. #PokerTank will be an edutainment series across social media platforms of PokerBaazi showcasing similarities between concepts of poker and decision making in entrepreneurial life, helping the masses to resonate with Poker beyond the technicalities of the sport.
Speaking about the partnership, Baazi Games founder and chief executive officer Navkiran Singh said, “We believe that the alignment of what defines poker as a skill-based sport cannot have an association better than Shark Tank India. In life and in entrepreneurship, you need to keep making the right decisions over time, and Shark Tank is one such medium that reflects the same ideology, which is why we chose to officially associate with the property.”
He also added, “We want to thank the entire team of Sony LIV, who have brought a larger-than-life concept to life and showcased that anything is possible if we have a dream with the right set of skills and want to pursue it wholeheartedly.”
Sony LIV head ad sales revenue Ranjana Mangla said, “We are pleased to associate with PokerBaazi. Sony LIV focuses on novel approaches for each of its partners to create synergies between the brand and its target audience. The show provides a highly credible environment for marketers to tell their brand stories, drive focused and clutter-breaking advertising for both emerging and established brands.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
