Kids
Pogo.tv relaunched with ‘Downloadables’
MUMBAI: Pogo TV relaunched a completely remodelled and redesigned online presence this month in response to the constantly evolving demands of its users. The site has a brand new interactive interface equipped with a refreshed look, easy navigation and a de-cluttered, responsive experience on mobile, tablet and desktop screens. The website has a new feature called ‘Downloadables’ that includes fun wallpapers and masks of prominent Pogo characters.
Another new feature is the ability to watch exclusive short clips of Odd Bods prior to telecast on the channel. In addition, the website will have more content from popular shows Mighty Raju, Tom and Jerry, Mr. Bean and Looney Tunes.
In conjunction with the revamp, Pogo.tv will host a month long, fun-filled interactive championship in association with the upcoming T20 World Cup and Indian Premier League for sports enthusiasts. Participants will stand a chance to win prizes such as gaming consoles, PSPs and merchandise.
Speaking about the relaunch Turner India managing director Siddharth Jain commented, “Today’s generation of kids expect their favourite brand and shows to be accessible on multiple platforms and screens. Pogo’s newly revamped website offers our fans an enhanced and totally immersive experience with a rich universe of content and interactivity, wherever and whenever they want to be engaged.”
Through the new website and other recent innovations, Pogo says that continues to deepen its engagement with fans. Pogo has many other new announcements lined up for this year – watch this space to find out more.
Kids
Gokuldham Goes English with 3D Series Launch
Hindi version hits 80 million views in six months, English premiere drops 12 Feb on dedicated channel.
MUMBAI: Gokuldham Society just got a bilingual upgrade and it’s speaking fluent fun. Neela Mediatech is rolling out the English version of its hit Taarak Mehta Ka Ooltah Chashmah 3D animated series, hot on the heels of the Hindi edition’s runaway digital success.
Launched just six months ago, the Hindi 3D avatar has already racked up over 80 million views, proving that Jethalal’s antics, Bhide’s lectures, and Popatlal’s endless bride hunts translate brilliantly into animation especially for a new generation of young viewers who’ve never caught the live-action show on TV.
The English-language premiere lands on 12 February on the freshly minted Taarak Mehta Ka Ooltah Chashmah 3D Animated Series English channel. The move opens Gokuldham’s doors wider to English-speaking families across India and the diaspora, letting non-Hindi speakers dive straight into the neighbourhood chaos without subtitles.
Neela Mediatech founder Asit Kumarr Modi captured the spirit behind the expansion, “Taarak Mehta Ka Ooltah Chashmah was created to celebrate togetherness and shared happiness. The response from audiences across India has strengthened our belief in these stories. Presenting the 3D animated series in English allows us to connect with families who may not speak Hindi but relate to the same values and emotions.”
This isn’t a one-off experiment. Neela Mediatech is quietly building a full Gokuldham universe beyond the small screen. TMKOC Rhymes already sings in 12 Indian languages, with more international versions in the pipeline. On the gaming front, TMKOC Play offers 12 interactive titles, headlined by the addictive Gada Electronics Game that keeps kids (and nostalgic adults) tapping away.
From prime-time TV to animated shorts, nursery rhymes, mobile games, and now bilingual streams, Gokuldham has morphed into a multi-platform, multi-language family empire. Whether you grew up laughing at Sodhi’s Sardar jokes or you’re just meeting the gang for the first time, the Society’s doors are officially open in English and the views suggest plenty of people are walking right in.
