News Broadcasting
Podcasting growing in the US: Nielsen survey
MUMBAI: Nielsen//NetRatings, which works in the field of Internet media and market research has announced that 6.6 per cent of America’s adult online population, or 9.2 million Web users, have recently downloaded an audio podcast
Four per cent, or 5.6 million Web users, have recently downloaded a video podcast. These figures put the podcasting population on a par with those who publish blogs, 4.8 per cent, and online daters, 3.9 per cent. However, podcasting is not yet nearly as popular as viewing and paying bills online, 51.6 per cent, or online job hunting, 24.6 per cent.
For the uninitiated podcasting is a relatively new technology that enables users to quickly and easily download multimedia files, including audio and video, for playback on mobile devices including iPods and other MP3 players, as well as cell phones.
Nielsen//NetRatings analyst Michael Lanz says, “The portability of podcasts makes them especially appealing to young on-the-go audiences. We can expect to see podcasting become increasingly popular as portable content media players proliferate”.
As is often typical with new technologies, young people are more likely than their older counterparts to engage in audio or video podcasting. Web users between the ages 18 and 24 are nearly twice as likely as the average Web user to download audio podcasts, followed by users in the 25-34 and 35-44 age groups, who were also more likely than the average Web user to do audio podcasting.
Video podcasters showed 25-34 year olds indexing the highest. Web users above the age of 45 were less likely than average to engage in podcasting of either sort. Since the popularity of Apple’s iPod is largely responsible for the spread of podcasting, not surprisingly podcasters enjoy using Apple products and visiting Apple Web sites. For example, audio and video podcasters are over three times as likely as the average Web user to use Apple’s Safari as their primary Internet browser.
Among audio podcasters, Macworld is the most-visited content site, with a composition index of 606 (see Table 4). Apple and iTunes are the No. 2 and 3 e-commerce sites visited by audio podcasters, with composition indexes of 455 and 396, respectively. The Apple connection is not as clear for video podcasters, who flock to Startrek.com among content sites, with an index of 864. Live365.com and eMusic are the two most popular e-commerce sites for video podcasters, with indexes of 730 and 656, respectively.
Lanz adds, “Competitors to the iPod are now in the marketplace, but Apple got a big head start. It will take time before other portable media players make significant in-roads with the early-adopters who are currently podcasting”.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
