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Pocket FM’s ‘Insta Empire’ becomes fifth Rs 100 crore audio blockbuster of the year
Mumbai: Audio series platform Pocket FM has announced its blockbuster audio series, ‘Insta Empire,’ entering into the coveted Rs 100 crore club. This achievement marks Pocket FM’s fifth audio blockbuster to reach this milestone in this year after Insta Millionaire, Ek Ladki Ko Dekha To (Saving Nora), The Return and The Billionaire Accidental Wife. The platform currently has almost 20 more audio series that turned into million-dollar titles. The audio series has already garnered over 250 million plays worldwide, and is available in English, Hindi, Telugu, Tamil, Kannada and Malayalam.
Pocket FM head- India Suyog Gothi said “Pocket FM is revolutionizing audio content consumption by ushering in a new era of blockbuster entertainment. Through the seamless fusion of storytelling and immersive experiences, we remain committed to continuously delivering unheard and untold stories to our audiences. We are immensely proud of our blockbuster engine that is turning audio series into blockbusters regularly, for the first time in the history of entertainment. Our journey has just started as we await more such celebrations.”
Marking the success of its fifth Rs 100 crore blockbuster, the company has launched a special video promo for the audience. It features celebrated actors and social media influencers Nishant Malkaani and Nyrraa M Banerji as the protagonists of the series.
Insta Empire tells the story of Naksh (played by Nishant), who lives as the poor son-in-law of a rich Indian family. Despite enduring insults and mistreatment from his in-laws due to his poverty, Naksh deeply loves his wife Anika (played by Nayra). Their relationship strains when Anika decides to leave him for a wealthier man. However, Naksh has a hidden secret: he is actually the heir to Surat’s richest family but was rejected and cast out after a risky decision. A twist of fate reveals his true identity, transforming him into an overnight billionaire and the owner of an Insta Empire.
Nishant Malkaani, essaying the role of Naksh, said, “Portraying Naksh in ‘Insta Empire’ was a rollercoaster ride of emotions. From the highs of ambition to the lows of betrayal, it was a journey that challenged me as an actor. The experience of shooting has been incredible, and as a team, we’ve worked really hard to bring this story to life. Our audience will truly enjoy the final creation. Working with an audio series platform like Pocket FM has been unique, offering a new and innovative way for us as artists to connect with listeners. It’s fascinating how different mediums of entertainment continue to evolve, and I’m thrilled to be a part of this exciting shift towards immersive audio storytelling.”
Nyrraa M Banerji, essaying the role of Anika, said, “Playing Anika in ‘Insta Empire’ was rewarding as it explored the complexities of a character torn between loyalty and love. Working on the promo has been a creatively fulfilling endeavor. It’s inspiring to see how platforms like Pocket FM are pushing the boundaries of storytelling, offering audiences immersive experiences beyond traditional mediums and it seamlessly enables individuals to multitask. As an artist, embracing these diverse avenues of expression is truly refreshing.”
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
