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Pocket FM shines bright at India Audio and Summit Awards 2024
Mumbai: Audio series platform Pocket FM announces its triumphant success at the esteemed India Audio Summit & Awards, organised by Radio and Music, with three distinguished awards across various categories.
The India Audio Summit & Awards, a platform dedicated to celebrating excellence in the field of audio streaming, honored Pocket FM for its outstanding contributions to the industry. The awards ceremony, held on 4 April 2024 in Mumbai, witnessed Pocket FM’s exemplary performance recognised across multiple categories:
Pocket FM’s innovative approach towards entertainment with its disruptive audio series format earned it the coveted title of ‘Best Audio Streaming Platform ’
‘The New Avatar,’ a trending sci-fi audio series on Pocket FM, clinched the award for ‘Best Science Show’. It is a mysterious fantasy drama that depicts the story of a brave prince, Daksh, and his reincarnated soul’s journey to unravel the reasons behind his murder.
‘Ek Ladki Ko Dekha To,’ a top-trending fiction audio series on Pocket FM, emerged as the winner for Best Fiction Show. The fiction drama is the story of Anika who returns to her hometown Manali, along with her daughter, to find her twin kid.
Pocket FM VP branding and communications Vineet Singh said, “At Pocket FM, we are reshaping how entertainment is consumed, spearheading the binge-listening trend with audio series – a category that we have created. The recognition at IASA 24 underscores our leadership in the audio series category, and highlights our commitment to delivering high-quality entertainment to our audiences.”
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Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
