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Pocket FM gives global influencers a good earful
MUMBAI: In a world drowning in digital noise, Pocket FM has found the ultimate Indian hack: an old-school ear-cleaning.
The audio entertainment platform’s latest campaign, India, Kuch Acha Suno!, sees global influencers—yes, actual internet celebs—sitting cross-legged on Indian pavements getting their ears cleaned the desi way.
Featuring familiar names like Brown Wanderers, Kyle Paul, Andy Evans aka The Aussie Bhai, Joshua Barnes, and Praveen, the phygital series follows these creators as they ditch algorithm fatigue and embrace an age-old Indian street tradition. What begins as comic relief soon turns meditative. With each cotton swab and tiny ear-spoon, the influencers shed unsolicited advice, performance anxiety, and motivational junk—only to pop in their earbuds and tune into Pocket FM for actual storytelling that soothes.
“We live in probably the noisiest times. We are exposed to unsolicited advice, opinions, and noise from every direction,” said Pocket Entertainment head of brand marketing and communications, Vineet Singh. “The ‘roadside ear cleaners’ concept both metaphorically and literally holds a mirror to our lives, filled with noise we never signed up for. It takes forward our brand ideology and adds a quirky and global twist to it. It further reinforces our message – Block out the chaos and listen to something that actually makes us feel better.”
Shot on real streets with real reactions, the campaign is all texture and truth. It also clicked with audiences: over 900,000 video views in a week, a million-plus engagements, and a 37 per cent spike in app search trends.
At a time when even influencers are crying burnout, India, Kuch Acha Suno! hits a universal nerve. Before you can hear something worthwhile, you might just need to clean the wax out—digital or otherwise.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
