iWorld
Pocket FM brings four blockbuster superhero audio series
Mumbai: With the growing popularity of digital entertainment and tapping the immense potential of the superhero genre, the audio series platform Pocket FM announced a rare feat in India’s superhero storytelling landscape. Four Pocket FM superhero audio series have surpassed 100 million plays.
In recent years, the landscape of Indian superheroes has transcended traditional mediums, finding a new home in the digital sphere. Pocket FM has been at the forefront of this evolution, spearheading the charge with its award-winning audio series – ‘Number Zero’ (140M plays), ‘Shoorveer’ (250M plays), ‘The New Avatar’ (190M plays) and ‘Super Yoddha’ (140M plays).
These audio series have not only redefined the superhero genre but have also made it more accessible to a diverse audience, including a younger generation of listeners aged 18 up to 40 years. Through the power of compelling storytelling, immersive soundscapes, and dynamic characters, Pocket FM’s superhero and sci-fi series have captured the hearts and imaginations of listeners across the nation.
Pocket FM head-India and new markets Suyog Gothi said, “As we commemorate the remarkable achievement of 100 million plays, we at Pocket FM are elated to observe the resounding reception to our superhero audio series. ‘Super Yoddha,’ ‘The New Avatar,’ ‘Shoorveer,’ and ‘Number Zero’ have not only provided entertainment but also served as source of inspiration, sparking the imaginations of millions. These shows have struck a chord mainly with our younger generation of listeners. The superhero and sci-fi genres are clearly amongst well-performing genres with the ever-growing demand and affinity from the listeners for these stories.”
Pocket FM’s superhero audio series have garnered widespread acclaim for their immersive storytelling, rich character development, and thrilling adventures. With this milestone, Pocket FM reaffirms its mission to entertain, inspire, and connect audiences through the power of storytelling. As the platform continues to expand its offerings and innovate within the digital entertainment space, it remains dedicated to delivering high-quality content that resonates with audiences of all ages.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
