News Broadcasting
PM Modi’s NGC interview to be done by David Letterman
MUMBAI: Interviewing the prime minister of India is no easy task. Even after you schedule one, sharing questions in advance with the PM’s office is a must.
After two successful rounds of interactions with Times Now’s Arnab Goswami and CNN-News18’s Rahul Joshi, PM Narendra Modi will be interviewed by David Letterman from The Late Show fame.
While Season One of Years of Living Dangerously aired on Showtime, the series will return on its new home, the National Geographic Channel, and is scheduled to premiere on 30 October.
Letterman will interview Modi for the first episode of the climate change documentary series, Years of Living Dangerously. In its second run, the show’s producers, Joel Bach and David Gelber, reached out to the host after noticing his particular interest in the environment during interviews with scientists on The Late Show.
Each episode of the series will see a journalist or celebrity-turned-correspondent examining the effects of global warming and will discuss various ways to curb it. For the very first time, Letterman will travel to India and interview the PM about the country’s energy concerns.
Apart from that, the show will feature Ty Burrell, Cecily Strong and Jack Black, as well as returning correspondents Don Cheadle, Olivia Munn, Ian Somerhalder, Arnold Schwarzenegger and James Cameron, etc.
News Broadcasting
Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows
Channel extends lead as investors tune in for policy decoding and markets
MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC).
The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.
Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.
The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.
Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.
“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.
