Gaming
PlayTV formal launch on 19 May
MUMBAI: Essel Group will announce the launch of its 24-hour interactive and gaming channel PlayTV on 19 May in Mumbai.
Promotional and distribution campaigns will follow the announcement. Essel will be showcasing an extensive presentation on how gaming is merged with television’s interactivity at the launch.
The channel, which was soft-launched on 1 April, has become a fully functioning channel since 18 April.
Along with music programmes, PlayTV provides gaming news, contests, bidding and shopping. The channel runs on real time basis through SMS, emails and chats.
PlayTV was simultaneously launched on cable and Essel Group’s DTH offering Dish TV. The free-to-air channel is available across the country on Siti Cable. Efforts to get the channel in other networks are currently on.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
