iWorld
Playtoome to double its manpower by end of 2021
New Delhi: Online live entertainment platform Playtoome unveiled its rigorous hiring plans for the next six months. The brand plans to recruit over 35 talented professionals across cities – Delhi, Kolkata, and Bangalore, it said on Monday.
In a post covid era when industries are recovering and there is a dearth of jobs, the hiring announcement from the brand comes as a cheer for the young professionals.
Playtoome offers hidden performing artistes to reach their target audience through the platform and monetise their acts. According to the company, it has provided over 8,000 artists with the opportunities and reached a viewership of 100K users.
“The platform has been enabling quality live entertainment to people who otherwise could not avail the traditional live music due to the increasing dominance of fusion and western music trends. Exploring the horizons, we realised that there has always been a space for such a platform, and we received tremendous response. We distributed over 20 lakh amount among the artists that performed on the platform, and the brand’s revenue too grew by 10X last fiscal year yoy. Now with the climbing numbers we decided to expand the team and continue our journey with new energy,” said Playtoome founder and CEO Keerthivasan Subramanian.
The startup is looking at hiring across departments including – sales & marketing, finance and accounts, artist coordinator, content planner and content creator, copywriter, web developer, assistant director, graphic designer/video editor/animator/illustrator, brand reputation executive.
The platform is also looking at scouting musicians and exploring content partnerships with upcoming talent under its vertical Playtoome Originals, and is looking forward to featuring 100 songs under Playtoome Original by the year end.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
