iWorld
PlayerzPot joins South Africa Tour of Sri Lanka ’21 as associate sponsor
Mumbai: Online fantasy gaming platform PlayerzPot has been announced as the official associate sponsor for the South Africa Vs Sri Lanka series, in partnership with ITW Consulting. This is the first on-ground cricket sponsorship for the gaming brand.
PlayerzPot will take this opportunity to emphasise on the innovative features of the platform and establish itself as India’s ultimate gaming destination, across gaming genres, said the company in a statement on Thursday.
“With avid cricket fans always on the lookout for matches that keep them on the edge of their seats, we at PlayerzPot, are pulling out all stops and taking their love for the game to the next level,” said PlayerzPot CEO Sunil Yadav. “We look forward to witnessing a close contest and many exciting match moments between two of the most dominant teams in World Cricket and a fruitful collaboration with ITW.”
As part of the association, the brand’s logo will be featured on the playing pitch as well as on the branding backdrops. PlayerzPot is also engaging the users on their digital platforms, through a social media contest that will include fun activities and a trivia contest, with a chance to win enticing rewards.
The company recently underwent a rebranding earlier in the year and even ran the high-decibel ‘PlayerzPot Pe Khela Kya?’ campaign, ahead of IPL in April 2021. And with this sponsorship, it is now gearing up with strategic plans for the upcoming T20 World Cup and IPL part 2.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
