English Entertainment
‘Playboy’ founder Hefner plans reality show
MUMBAI: This summer American television will be hit by a deluge of reality shows. Now the founder of adult entertainment brand Playboy Hugh Hefner has indicated that he too will join in the fun.
Hefner has been quoted in media reports as saying that he is close to finalising a deal for a reality show that will allow viewers a peep into his exotic life. The almost 80-year-old still makes headlines with his series of blonde girlfriends and wild parties at his Playboy Mansion.
Meanwhile, Playboy magazine has announced that it is searching for the sexiest environmentalists in America. It is searching for women who are willing to take it all off for their favourite cause.
The magazine is planning a pictorial for an upcoming issue featuring women involved in environmental causes or with groups dedicated to saving the planet or protecting wildlife. In addition to a modeling fee for each of the participants, Playboy will make a donation to the favourite causes of the women chosen to appear in the pictorial.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
