iWorld
Pinkvilla & Mad Influence launches ‘Creators United’ for content creators
Mumbai: India’s leading digital entertainment & lifestyle platform, Pinkvilla, and one of the country’s largest influencer agencies, Mad Influence, have partnered to launch a new joint entity, Creators United, the first-of-its-kind creators’ confluence in India.
The maiden edition of the event will be held in Goa in January 2023. The event is slated to be a two-day exclusive congregation that brings the country’s best content creators, influencers, brands, publishers, and social media platforms under one roof.
The joint venture was announced with an interesting teaser campaign.
The partnership aims to positively influence those who influence billions and celebrates content in all its forms, with the theme “It starts with you.”
With extremely unique experiential events giving creators access to exclusive activities over two days, it will enable the most compelling live experiences for creators, such as networking sundowners, special content zones, music, wellness and mindfulness activities, brand collaboration initiatives, and much more. It will also honour the leaders of today’s conversations through an awards ceremony, recognising the many diverse and influential voices in India.
Curated to present experiences of a lifetime, the property is built on the mutual passion shared by Pinkvilla and Mad Influence to pioneer the most happening conversations in the digital space, which has made them instrumental forces in shaping the future of Indian digital content today. The joint venture is built on a long-term vision to define how content creators can engage audiences in a meaningful and growth-oriented way in the new digital era. Beginning with the flagship event, the two content giants aim to amass their enormous collective reach of over five billion through influencer-led branded content, to drive meaningful change and lead important conversations shaping the future.
Speaking of the partnership, Pinkvilla CEO and founder Nandini Shenoy stated, “At Pinkvilla and Mad Influence, we share a mutual passion for pioneering the most compelling content experiences, and creators have played a key role in this journey. With the continual goal to evolve and elevate the bar for far-reaching content, through Creators United we aim to curate experiences that will define how we engage audiences and consumer media in the future, and transform influencer-brand narratives in the most positive ways!”
Adding to it, Mad Influence CEO and founder Gautam Madhavan said, “Mad Influence and Pinkvilla share the same vision of building the largest community of influencers globally with Creators United. Content needs to be celebrated, not just created, and that is what we are building for the future. Through this highly-curated experience for the digital changemakers of the world, we aim to amplify the biggest and brightest voices in the world and enable them with a platform that provides a 360-degree value-driven event experience.”
Creators United’s director Karan Sawhney said about the newly launched venture, “Successful events are the ones that add immense value to the lives of the attendees, while also curating an experience of a lifetime, through exciting and creative offerings. This is precisely our aim, as we bring together some of the biggest influencers, content creators, and brands on a scale never seen before through Creators United. With this one-of-a-kind celebration that merges the most avant-garde activities and wide-ranging transformative content experiences, we aim to push the boundaries, not just for the emerging creators’ economy, but also for the future of the events space in India.”
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
