GECs
Ping Digital launches online music channel with OKListen!
MUMBAI: Ping Digital, India’s first internet HD start up network for digital audiences, has launched a digital music channel – India Music Network (IMN Tv).
India Music Network’s launch is in affiliation with OKListen!- India’s first pro-musician, digital platform where consumers can purchase music legally and support the musicians they love.
The joint venture is aimed at encouraging the new generation of musicians and artistes on its dedicated YouTube platform
showcasing original music/melodies/compositions created especially for the IMN TV audience.
IMN TV is Ping Digital’s second genre launched after the India Food Network.
IMN TV and OKListen! together aim to build artiste portfolios and help them not only be seen and experienced, but also enable them to earn revenue on their talent. They strongly believe that artistes need powerful new platforms, which will in turn facilitate the growth of their talent in a manner that sustainable.
Ping Digital co-Founder Prashanto Das said, “IMN TV is a channel for music aficionados in the fast growing digital format. A channel that aims to introduce the very best in music talent by showcasing original compositions and unreleased music, with artists earning from the revenue their music can generate. We are particularly excited about our partnership with digital music label OKListen! who share a philosophy similar to ours. Together we aim to create a much needed platform for India’s new generation of talented musicians and indie artistes.”
IMN’s repertoire spans the broad range of music from semi-classical thumris to ballads. IMN scouts for promising talent and creates a top notch viewing and listening experience for music lovers and musicians across the globe. IMN videos are shot in high definition video and studio quality audio, allowing fine music across devices, including of course big screen television.
OKListen! Founder Vijay Basrur said, “This is an exciting collaboration for us and in association with IMN TV we will encourage musicians in showcasing their talent as well as earning revenue from it. With the digital trend evolving at such a dramatic pace we want to ensure we build a tight chord with our audience through music. Our motive, other than helping music artistes gain revenue and share their talent, is also to enable music enthusiasts to discover & buy music along with supporting the musicians they love.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
