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Philips to help Suranaree University of Technology with its multimedia project

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Philips Digital Networks has announced that its organization within Philips Electronics (Thailand) Ltd has been awarded the contract to design, build and commission a multimedia production facility for Suranaree University of Technology (SUT) of Bangkok. The turnkey project is worth several million US dollars.

Under the agreement, Philips will design and build a professional production and post-production facility comprising latest technology digital broadcast equipment. The facility will be used by SUT as a multi-media centre for research and education. The centre will contain a digital production/news studio with Philips’ state-of-the-art digital cameras and production switcher. In addition, it will include a non-linear editing suite, a computer graphics system and a digital surround sound editing and recording lab. The various rooms will be interconnected through an advanced networking system.

The project will be implemented on a full turnkey basis, including the supervision of civil works. SUT has also asked Philips to provide operation management services for a number of years, during which skill transfer to SUT personnel will take place.

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When commissioned in mid 2001, SUT’s multimedia production facility will be the first of its kind in Thailand. It will provide students with the chance to produce audio, video and multimedia content using state-of-the-art TV, radio and computer graphics technology and advanced 2D and 3D animation tools. The centre will support the university’s vision of the ‘virtual campus’, where study and teaching are no longer restricted to classrooms and education can also be provided over the Internet.

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News Broadcasting

News TV viewership jumps 33 per cent as West Asia war draws audiences

BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup

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NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.

According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.

The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.

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The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.

Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.

The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.

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While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.

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