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Pepper Content partners with Skillshare to grow the creator economy
Mumbai: The SaaS marketplace Pepper Content has announced its partnership with Skillshare, an online learning creative community.
The vision behind this association is to empower creators. Together these two platforms aims to help creators upgrade their skill sets and deliver engaging in-depth content.
With the total size of the creator economy estimated to be a little over $100 billion, this partnership will further build credibility for the content ecosystem.
As a content marketplace, Pepper Content skillfully connects organisations with its large database of content creators. To enable this profusely, the partnership will empower content creators with better skills to deliver on-ground impact for brands. Through an AI-enabled platform, Pepper Content helps create unique and custom made content for each organisation. Further to this, their ultimate aim is to empower the passion economy that offers alternative ways of making money, innovative paths towards professional fulfilment, and unprecedented career opportunities.
Under this partnership, Skillshare will provide a special discount coupon code on their annual subscription and scholarship to 10 Pepper Content creators every month. The winners of the scholarship each month will be announced on Pepper Content’s social media. Creators can also explore thousands of hands-on creative classes giving them an opportunity to build on their existing writing skills in an institualised framework from the comforts of their home.
Working on a new way to get content done, Pepper Content is building for the world from India and also looking at entering the US market by end of the year. Currently, about four to five per cent of the company’s revenues come from outside India and the company is looking to expand the creator network and demand-side globally.
On this association Pepper Contenr lead community, events and partnership Pawan Rochwani said, “We are extremely excited to work with a brand like Skillshare that truly understands the power of content. At Pepper Content, our larger mission is to build a virtual content team for any company globally. Creators and brands are at the core of our business and content, our superpower. Therefore, we aim to enable the ambitions of our creators to articulate their creativity and help brands communicate their story to the audience.”
Speaking of this partnership Skillshare India market head Aayur Kaul commented, “The creator economy has seen tremendous growth in the past year and is expected to boom in the coming years. Skillshare, is at the forefront of empowering creators by providing access to learning resources to help them inspire and explore their creative instincts. Our partnership with Pepper Content, is definitely a step taken in the right direction with a mission to enable the next generation of content creators in India.”
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
