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Pentamedia’s kid’s channel Splash formally launched

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Chennai based animation major Pentamedia Graphics Ltd (PGL) may be facing difficulties in other areas but that did not put a spoke in the formal launch of its kids channel Splash today.

Targeted at children below 14, Splash is a free-to-air 24-hour digital channel promoted by Intellivision, a wholly-owned subsidiary of Pentamedia.

Test transmission of the channel began on August 17 as a seven-hour block from 2:30 pm to 9:30 pm.

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Among the shows the channel is showcasing are Splash-o-Paedia and Splash In, two programmes that explore facts and examine current affairs and are anchored by children. These two shows will be aired on Sundays at 9.30 pm and 10.30 pm respectively.

Splash will be the first channel to kickstart with India-specific animated programmes like Pot Pourri and India Folk Tales. While Pot Pourri takes a look at Indian culture and art, India Folk Tales will feature interesting tales with engrossing plots and deep moral and philosophical values.

The channel has also lined up Casper, the friendly ghost on weekends at 9 am and Splash Busters a movie block for the movie buff. The channel promises to air Hollywood blockbusters like Back to Future I,II and III, Flintstones, Junior and The Nutty Professor.

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According to reports, Rs 100 -120 million has been sunk into the venture and Pentamedia hopes to achieve revenues of Rs 140 million in the first year of operations. The channel has hired transponder space on Intelsat so as to target the markets in neighboring countries as well.

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Kids

Mukta Arts and Green Gold ink MOU to animate iconic film IPs

Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.

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MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.

The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.

Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”

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Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”

In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.

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