News Broadcasting
Pearl Broadcasting invests Rs 400 million in P7 News, Mumbai launch on 23 September
MUMBAI: Pearl Broadcasting Corporation has invested close to Rs 400 million in P7 News and is set to formally launch the Hindi news channel in Mumbai on 23 September.
P7 has already signed up major cable networks including Incablenet, Hathway Cable & Datacom, Scod18 and Wire & Wireless India Ltd (WWIL).
“Our investment so far has been close to Rs 400 million (barring distribution). For Mumbai, we are spending around Rs 50 million for distributing the channel on cable networks. We have already signed annual deals with the the major cable networks in Mumbai,” Pearl Broadcasting director Jyoti Narain tells Indiantelevision.com.
Launched on 27 March in Delhi, the channel is already available in other Hindi speaking markets. “We have spent around Rs 80 million on distribution. We are available in the states including Madhya Pradesh, Chhattisgarh, Uttar Pradesh and Gujarat. We recently signed a deal with Gujarat Telelink Private Ltd (GTPL),” avers Narain.
The free-to-air (FTA) channel is also available on Essel Group’s direct-to-home (DTH) company Dish TV and DD Direct Plus.
With the tagline ‘Ek Umeed’ (a ray of hope), the channel has a staff count of 375 across 11 bureaus. The channel has six OB-vans for news gathering and an association with 600 stringers across the nation for news.
“It is a very competitive space. We can’t compromise on content. Our focus is on social and developmental stories across the country,” adds Narain.
With the Mumbai launch, the channel will have a new look and feel as new segments will be added. At present, P7 News runs over 20 news-based supplements in weekdays, while it picks up social issues and campaigns on weekends.
Within six months of launch, the channel has roped in advertisers like Coca-Cola, Bata, and Morepen apart from a clutch of real estate companies.
Pearl Group has a wide array of business interests spanning real estate, tourism, TV & film production and print publication.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
