Hindi
PC launches the GUESS 2013 holiday collection
MUMBAI: Actor Priyanka Chopra, who became the first actor from Bollywood to represent the international brand GUESS, recently launched the brand’s 2013 Holiday Collection at its flagship store in Mumbai.
Priyanka portrays a movie star at home in an elegant Mediterranean villa wearing some of the season’s most stand-out dresses in the Holiday collection. The actor launched and unveiled the line’s signature form-fitting dresses and a headliner this season – the black mini with a floral twist.
Singer-turned-photographer Bryan Adams captured the actor in her glamorous free spirited best in a series of black and white photographs when Guess had announced the association earlier in November.
Guess creative director Paul Marciano in a release said, “Priyanka’s confidence, strength and sensuality reflect the qualities I always look for in a model. Priyanka Chopra reminds me of Sophia Loren, the top actresses of the 1950s. With the Indian movie industry exploding on a global stage, and Guess having a brand presence in 87 countries, we could not have found a better global brand ambassador. Choosing Priyanka reinforces our celebration of multi-talented, dynamic and accomplished women.”
Priyanka exulted, “For as long as I can remember, Guess has been at the epicenter of fashion for women. I am honored to be face of the brand and this iconic holiday campaign. Guess is aspirational, inspirational and so relatable to women from across the world and I think this is a remarkable opportunity which in its own way, erases boundaries and makes the world a smaller place. When you look good, you feel great…and to me, that’s what Paul Marciano captured in these pictures and what Guess is all about.”
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
