e-commerce
Paytm payment gateway launches UPI subscription services for businesses
KOLKATA: Paytm has announced the launch of subscription service for businesses. Named as ‘Paytm Subscriptions’, the service will enable businesses to collect payments from their users via flexible payment methods. The subscribers and customers will be able to choose and pay through their preferred payment option of Patym Wallet, UPI or cards.
Paytm Subscriptions can support different business models and use cases such as free trials with automatic payments, one-time charge with automatic payments as well as flat or variable charging. Merchants can also integrate the payment option for display on a TV screen or in-app purchases. To provide a seamless experience to users, the payment gateway is built with intelligent features such as pre-debit notifications, smart retry, intelligent routing between multiple bank gateways, card expiry notifications, and intelligent error code handling.
Paytm vice president Saloni Malhotra said, "We are excited to launch Paytm Subscriptions, which enables companies to receive periodic and timely payments for their services. Businesses of all sizes can integrate flexible payment options for their subscribers. We have already onboarded several leading online platforms and are expecting to bring in more than 1000 businesses within the next 6 months.
Paytm Subscriptions provides a unique offering to access the largest repository of saved payment instruments – 220+ million Saved Cards, 400+ million Wallets and 100+ milion Saved Bank Accounts. This helps the entire payment process to become faster, with the highest success rate in the industry. Already, popular platforms such as Zee5, Disney+, Epic On, JioSaavan and Gaana, The Hindu among others have started using the service for subscription payments.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
