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Paytm Insider, Paradox, and WMS partner to introduce ZAMNA Festival to India this September
Mumbai: The popular international electronic music festival, ZAMNA is set to make its grand debut in India! After captivating the world and establishing itself as the epicentre of electronic music, Paradox and Paytm Insider in association with WMS are bringing this globally acclaimed festival to India.
Originating from the vibrant heart of Mexico, ZAMNA is more than just a festival; it’s a unique musical heaven that connects people, fostering a sense of community. Electronic music fans can witness stellar performances by global DJs and artists, top-notch production with custom lighting, state-of-the-art sound design and jaw-dropping visuals. This festival is also a representation of life, music, and the beautiful spirit of Tulum!
With roots of the Mayan civilization, the ZAMNA Festival has grown into a global phenomenon, attracting attendees from over 120 countries every year. It has achieved undeniable success with each of its editions including cities like Barcelona, Madrid, Mexico City, Miami, New York, Ibiza, Milan, São Paulo, Dubai, and Malta, making it the ultimate hotspot for the newest sounds, natural beauty and cultural significance.
Zamna founder Stefano Laporta said, “We are very happy to bring Zamna to India for the first time. India has an incredible fan base that visits us in Tulum every January and brings a beautiful vibe, that is the concept we want to show here; of unity, of brotherhood and love for music and nature.”
Paytm Insider COO Varun Khare said, “Bringing Zamna to India for the first time is a monumental milestone for Paytm Insider. Working with Paradox and WMS has enabled us to present this globally acclaimed electronic music spectacle to our audience, enhancing the already vibrant music scene in the country. This is a must-attend event for all music enthusiasts because it showcases how electronic music is experienced on an international scale. Join us as we make history by introducing the magic of Zamna to India.”
Paradox founder Karan Narang stated, “Bringing Zamna to India is an extraordinary feeling. This has resulted from the relentless efforts to bring Paradox to where it is today along with our productive partnership with Paytm Insider and WMS. We look forward to the most elaborate forms of creative expression through the best Dance Music. It is our way of paying homage to music enthusiasts who will discover a new way to not just listen, but to experience the curated magic that comes with Zamna.”
WMS co-founder Akshat Kumar stated, “Along with Paytm Insider and Paradox, we are ecstatic to bring Zamna to India for the very first time. This festival is a celebration of the best in dance music, and we are thrilled to help music enthusiasts discover why Zamna is the ultimate destination for electronic music fans. The opportunity to create a beautiful experience for all attendees and uphold the Zamna name with its curated magic makes us even more excited. Join us as the spirit of Tulum lands in India!”
Since 2017, its annual showcase in Tulum has been winning the hearts of music aficionados – seamlessly blending beats, nature, and art and creating a vibe like no other. Picture yourself dancing under the stars, surrounded by mesmerizing visuals and an electric vibe that only ZAMNA can offer.
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Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
