iWorld
PallyCon, Nexdecade offer multi-DRM solutions and scalable streaming services to Toffee app
Mumbai: PallyCon – a global player in providing multi-DRM SaaS and forensic watermarking solutions to OTT platforms – has entered into a partnership with the Bangladeshi streaming service provider Nexdecade Technology. This partnership protects the streaming content of the Bangladeshi OTT platform Toffee by Bangalink Telecom, against piracy and lets it create user management policies across devices.
The Toffee app, owned by the Bangladeshi telecom and content major Banglalink, has the highest number of TV channels as well as independent content, such as exclusive videos and telefilms, for Bangladeshi viewers inside and outside the country. The popularity of the app makes its content prone to piracy. PallyCon addresses this issue for the app, said the statement.
“Nexdecade Technology is the streaming backbone to Bangladesh’s state-owned Bangalink’s most successful streaming app Toffee. By associating with PallyCon, Nexdecade has further strengthened its security infrastructure,” stated PallyCon head of global business Govindraj Basatwar. “Its clients, like Toffee, can now manage their users with fine-grained permission policies using PallyCon’s multi-DRM SaaS. It allows Toffee to maximize the revenue potential of its premium content.”
Nexdecade is a seasoned player in the Bangladeshi market, manufacturing hardware and software for the broadcasting industry, among other segments. It is one of the biggest companies in the country that provides IT infrastructure for the emerging OTT industry.
“We wanted to bring onboard our vast network of cloud and streaming infrastructure a global player that could enhance security right from the server to the client device with minimum fuss. We chose PallyCon as it has experience in dealing with international clients which manage apps with millions of users,” said Nexdecade Technology chief business officer Bankim Chandra Roy. “It offers a multi-DRM SaaS solution which processes premium content of any duration with a few clicks of the mouse. It seamlessly integrates popular DRM licensing technologies, like Google’s Widevine, Microsoft’s PlayReady, and Apple’s FairPlay, with OTT apps, thus giving a comprehensive coverage across devices and browsers.”
Toffee director Abdul Muqit Ahmed knows the importance for piracy-control mechanisms for OTT apps. Muqit said that Nexdecade already gives us speed and robustness to deal with millions of simultaneous users with lowest possible latency. He added, “Now, with the PallyCon advantage, we know that we can reach the last client device without bothering about revenue loss due to leakage of premium content in the piracy market.”
PallyCon is a trusted brand in multi-DRM management for established as well as emerging OTT players. It adheres to security standards prescribed by major Hollywood studios and consortia of technology companies that define security standards. In a single workflow, PallyCon clients can manage their video assets in an on-demand as well as live scenarios and plug revenue leakage caused by international hacking groups.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
