News Broadcasting
Pallaw Kumar joins prestigious Indian Express Group
Mumbai: The Indian Express Group has appointed Pallaw Kumar in a key role in the online division. In his new role, Pallaw will primarily be responsible for special projects, brand solutions, and strategic partnerships for the group’s bouquet of online brands.
Graduated in International Business & Marketing, Pallaw brings with him 11 years of rich experience in brand & marketing management of leading electronic & print media brands.
Known for his in-depth research, detailed analysis and perfect planning, Pallaw is an expert in strategic campaigning. He has conceived and developed 360° campaigns and content strategies for the brands such as ZEE News, Outlook, Amar Ujala, UNICEF, etc.
Prior to joining The Indian Express, he has been associated with Outlook Group as Assistant Vice President – Brand & Marketing. The national campaigns, ‘Outlook Poshan 2.0’ and ‘Outlook Speakout’ were particularly commendable during his tenure.
During his tenure at ZEE Media, the success of the brand campaign, ‘Aaj Aapne ZEE News Dekha Kya?’ led ZEE News becoming No.1 National News Channel. In his numerous brand campaigns, ‘ZEE News Ab Desh Ke Kone Kone Tak’ and ‘Yes To India’ are particularly noteworthy. Abby Award winning campaign ‘The Misunderstood Scoreboard’, held simultaneously in India and Pakistan, set new benchmarks in outdoor innovations. He has also been instrumental in launching several national and regional channels of Zee Media Group. Pallaw has also been part of the Abby Award winning brand campaign ‘Beti Hi Bachayegi’ during his stint at ‘Amar Ujala’.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
