News Broadcasting
Padmalaya-Zica launches first Apple training centre in Hyderabad
MUMBAI: Padmalaya – Zica, which is an established animation training division of Padmalaya Telefilms, has recently launched the Apple Training Center in Hyderabad which is the first ever authorised Apple set up in India.
Earlier this year, the company had successfully rehauled the Zica brand as the most premium training institute in the field of animation film making, in the West, South and Kolkatta.
Coming to Mumbai next month and in Kolkatta by the start of 2005, these centers will cater to upcoming demand for professionals in high end software like Shake, Final Cut Pro (FCP), DVD Pro and Maya. Zica will also be launching various modules giving solutions to different needs of the industry.
Padmalaya – Zica director Rajiv Sangari said, “Padmalaya – Zica believes not only in giving training but our objective is to create careers for students. Our mission is to give more than value to our students, which can happen only by continued genuine hard work and effort.”
Talking to indiantelevision.com on how the Apple tie up came through, Sanghari says, “Zica had been contemplating to start special effects and editing training, and the best partner that came to our mind was Apple. We’ve also has invested in all Apple G-5 machines, which are one of the best machines in the world today, and Zica can claim that our students get to learn on the best machines possible today.”
Apple will provide the complete training material and prerequisite for the know-how on how to be training students. That apart, students will receive an Apple certification in association with Padmalaya – Zica.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
