News Broadcasting
Padmalaya Telefilms gets a new CMD
MUMBAI: Adiseshagiri Rao, one of the founder members of Padmalaya Telefilms, has officially taken over as chairman-cum-managing director of the company after the resignation of GSR Krishna Murthy.
The appointment was made official yesterday at the Subhash Chandra-promoted Zee Telefilms’ annual board meeting. Padmalaya is now majority-controlled by Zee Telefilms after Chandra bought into the Southern organisation few years back.
Speaking to indiantelevision.com, Rao stated that this year Padmalaya Telefilms would be expecting a turnover of Rs 1,400 million, which would mean an anticipated jump of Rs 300 million. He also stated that the company would be moving on to the digital cinema platform also soon.
Incidentally, Murthy, who resigned with effect from 2 February 2004, is the brother of Rao.
On the feature film front, Padmalaya has its hands full with about eight films. Three of them are in Hindi and the rest being in regional languages.
With regards Padmalaya Telefilms Ltd. having bagged orders worth over $24 million from three global animation majors, Rao confirmed the development, but added that only a memorandum of understanding (MOU) has been signed till date with an Italian company.
“The formal contract will come through next month,” he added. One of the business deals involves Italy-based Mondo TV, which will be involved in all the pre and post production work for the television series that will cater to the western market. The series is estimated to be a total of 104 episodes.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.









