iWorld
Ownzones’ SVoD brings ‘Best Westerns Ever’ to Amazon, Roku, iOS & Android
MUMBAI: The Western genre rides again thanks to a new SVOD channel being launched by Ownzones Media Network. The OTT EntTech company will bring Best Westerns Ever to Amazon video channels and via the Ownzones app currently on Roku, iOS and Android platforms beginning today, giving fans exclusive access to hundreds of iconic Western films and TV series at a nominal monthly subscription fee of $1.99.
Today’s news comes on the heels of Ownzones’ successful rollout of Best TV Ever, a subscription content service for fans of vintage TV series that has seen exponential growth, revealing a great demand for niche programming. ‘Best Westerns Ever’, the next in Ownzones’ plans for a full stable of niche vertical channels, was created to satisfy this demand for underserved fans of the Western genre.
‘Best Westerns Ever’ will boast more than 400 film and TV titles featuring the genre’s biggest stars, including John Wayne, Dennis Hopper, Gene Autry, Kirk Douglas, Marlon Brando, Bob Denver, Roy Rogers, Jane Russell, Fred Astaire, Burt Lancaster, and Maureen O’Hara, along with cult classics and rare treasures, such as “The Cisco Kid” and “Bonanza” and films like “Rawhide,” “Billy the Kid Wanted,” “Red River Valley” and “The Over the Hill Gang.”
“In launching these niche channels, we are recognizing and responding to vastly underserved audience segments by developing exciting, affordable consumer offerings that appeal to their viewing passions,” said Ownzones head of programming Doug Lee.
“’Best Westerns Ever’ is a robust channel offering sure to delight Western superfans, who will no longer have to pay high prices to gain access to the titles they love. We’re delivering the best of the genre in feature films and series with one-click convenience.”
Lee adds that, as the end of the traditional TV bundle nears, viewers will be looking to subscribe and spend more in niche OTT services that are of interest to them.
Ownzones’ launch of ‘Best Westerns Ever’ and success of Best TV Ever validate the company’s business model, which leverages the consumer’s purchase mindset with the organic search capabilities of its partners.
These new content services will continue to expand to other distribution platforms to meet the growing consumer demand. Both products will also be available on Ownzones.com.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
