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Over 70% digitisation completed in Phase III across India: Chrome

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MUMBAI: Amidst huge confusion of how much of the Phase III of Digital Addressable System (DAS) has actually happened on ground, Chrome Data Analytics & Media released extensive data on the status of digitisation.

Chrome Data Analytics founder Pankaj Krishna says, “The government mandated an extended deadline for DAS Phase III to Dec’15; we witness 70.04 per cent of Phase III as digitised – which I feel is decent progress considering the various challenges that digital comes with. Digitisation is imperative; transparency in transactions, subscription and carriage, entry/existence of more niche channels, consolidation of cable networks (more so in 10lac below population strata), increase in retail, regional, geographical level advertising and marketing, increase in viewership of content as well as an increase in e-commerce/e-transactions (broadband connected homes) will increase as a subset of digitalisation.”

In terms of households, Bihar leads the tally with 100 per cent digitisation as per the Chrome analysis. Goa too reached the 100 per cent analysis mark, while Punjab successfully digitised 99 per cent of the Phase III areas.

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Telangana, which legally fought its way through to a stay order on DAS, surprisingly has 82.50 per cent of the Phase III areas digitised.  

Uttar Pradesh, which has the maximum number of cities in it, has over 30 per cent households yet to be digitised.  

Tamil Nadu, which is yet to digitise its Phase III areas, has over 1095 cities in it, while Uttar Pradesh is not far behind with 906 cities.  

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Moreover, with the unprecedented rains and floods in December last year, Tamil Nadu is yet to start digitising the Phase III areas. Uttarakhand has over 54.32 per cent left to be digitised.

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Den Networks Q3 profit steady despite revenue pressure

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MUMBAI: When margins wobble, liquidity talks and in Q3 FY25-26, cash did most of the talking. Den Networks Limited closed the December quarter with consolidated revenue of Rs.251 crore, marginally higher than the previous quarter but down 4 per cent year-on-year, even as profitability stayed resilient on the back of strong cash reserves and disciplined cost control.

Subscription income softened to Rs.98 crore, slipping 3 per cent sequentially and 14 per cent from last year, while placement and marketing income offered some cheer, rising 15 per cent quarter-on-quarter to Rs.148 crore. Total costs climbed faster than revenue, up 7 per cent QoQ to Rs.238 crore, driven largely by higher content costs and operating expenses. As a result, EBITDA dropped sharply to Rs.13 crore from Rs.19 crore in Q2 and Rs.28 crore a year ago, pulling margins down to 5 per cent.

Yet, the bottom line refused to blink. Profit after tax stood at Rs.40 crore, up 15 per cent sequentially and only marginally lower than last year’s Rs.42 crore. A healthy Rs.57 crore in other income helped cushion operating pressure, keeping profit before tax at Rs.48 crore, broadly stable quarter-on-quarter despite the tougher cost environment.

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The real headline-grabber, however, sits on the balance sheet. The company remains debt-free, with cash and cash equivalents swelling to Rs.3,279 crore as of December 31, 2025. Net worth rose to Rs.3,748 crore, while online collections accounted for 97 per cent of total receipts, underscoring strong cash discipline across operations, including subsidiaries.

In short, while Q3 showed signs of operating strain, the financial backbone remains solid. With zero gross debt, steady profits and a formidable cash war chest, the company enters the next quarter with flexibility firmly on its side proving that in uncertain markets, balance sheet strength can be the best growth strategy.

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