DTH
Over 29,500 DTH sets provided free by the government in 16 states
NEW DELHI: A total of 29,782 direct-to-home boxes are set to receive Doordarshan’s free-to-air DD Direct Plus, including 20,397 in hilly areas of Himachal Pradesh, which have been provided by the government to 16 states where terrestrial signals are not easily available.
These include 2,277 in Rajasthan and 1,942 in Madhya Pradesh, according to the Information and Broadcasting Ministry.
Doordarshan provides free-to-air with a bouquet of 59 TV channels (19 Doordarshan channels and 40 other TV channels). DTH signals can be received by using a set top box and small sized dish receiver units.
As these signals can be received anywhere in the country except Andaman and Nicobar Islands, DTH service in C-band with bouquet of 10 channels is in operation in the Islands.
The DTH sets have been provided in various states for uncovered areas as part of DTH Scheme and Special NE package (Phase-I).
Prasar Bharati has informed that 21 channels of All India Radio are available through the platform throughout the country.
S.No.
Name of the State
No. of DTH sets provided
1.
Arunachal Pradesh
108
2
Assam
332
3
Chhattisgarh
528
4
Gujarat
1253
5
Himachal Pradesh
20397
6
Jammu & Kashmir
500
7
Karnataka
1500
8
Madhya Pradesh
1942
9
Manipur
108
10
Meghalaya
107
11
Mizoram
106
12
Nagaland
108
13
Rajasthan
2277
14
Sikkim
108
15
Tripura
108
16
Uttarakhand
300
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
