eNews
Outbrain signs strategic partnership with Times Internet
NEW DELHI: Outbrain, a content discovery platform, has signed a multi-year strategic partnership agreement with Times Internet. The move will help Times Internet to advance its native content strategy that the group has pioneered for many years.
Outbrain’s Engage, which is a platform that helps publishers deliver personalised content recommendations to its audiences, will be used across desktop, tablet and mobile devices on all of the Times Internet’s web properties including Times of India, Economic Times and India Times.
“At Times Internet, we have always strived to give our readers what they wanted. We are delighted to announce TIL’s association with Outbrain, to fortify the values which we stand for. Outbrain’s proven technology places the right content in front of the right people at the right time enriching the users’ content experience,” said Times Internet CEO Satyan Gajwani.
“Outbrain’s mission is to help people discover the most interesting, relevant and trusted content wherever they are and so this deal is a major milestone. Our deep partnership with Times Internet showcases the full capability of our innovative technology which firmly demonstrates to the Indian publisher and media market that Content Marketing is here to stay. We are looking forward to working with Satyan and his team to grow this new space very quickly in India,” said Outbrain regional director Anthony Hearne.
Outbrain Engage serves Times Internet viewers with the most interesting and personalised content recommendations possible.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
