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Outbrain signs strategic partnership with Times Internet
NEW DELHI: Outbrain, a content discovery platform, has signed a multi-year strategic partnership agreement with Times Internet. The move will help Times Internet to advance its native content strategy that the group has pioneered for many years.
Outbrain’s Engage, which is a platform that helps publishers deliver personalised content recommendations to its audiences, will be used across desktop, tablet and mobile devices on all of the Times Internet’s web properties including Times of India, Economic Times and India Times.
“At Times Internet, we have always strived to give our readers what they wanted. We are delighted to announce TIL’s association with Outbrain, to fortify the values which we stand for. Outbrain’s proven technology places the right content in front of the right people at the right time enriching the users’ content experience,” said Times Internet CEO Satyan Gajwani.
“Outbrain’s mission is to help people discover the most interesting, relevant and trusted content wherever they are and so this deal is a major milestone. Our deep partnership with Times Internet showcases the full capability of our innovative technology which firmly demonstrates to the Indian publisher and media market that Content Marketing is here to stay. We are looking forward to working with Satyan and his team to grow this new space very quickly in India,” said Outbrain regional director Anthony Hearne.
Outbrain Engage serves Times Internet viewers with the most interesting and personalised content recommendations possible.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
