Broadband
OTTplay partners with Connect Broadband
Mumbai: OTTplay, an OTT app and AI-based recommendation platform has partnered with Quadrant Televentures (Connect Broadband), a major internet service provider in North India, to enhance digital entertainment access. Through this alliance, users can access 25 popular OTT platforms via broadband plan subscriptions.
Quadrant Televentures’ extensive FTTH network across Punjab, Chandigarh, and parts of Haryana and Jammu & Kashmir supports this initiative, delivering high-speed internet alongside premium entertainment. Newly launched plans cater to various internet speed needs, with seamless access to OTT platforms such as Sony Liv, Zee5, Chaupal, LionsgatePlay, Fancode, PTC, Shemaroo, and Cinemaworld, all available in a single subscription.
The partnership includes five broadband plans with access to all 25 OTT apps: ₹519 (30 Mbps), ₹619 (60 Mbps), ₹719 (100 Mbps), ₹819 (150 Mbps), and ₹919 (200 Mbps).
OTTplay CEO & co-founder Avinash Mudaliar said, “Our latest partnership with Quadrant Televentures Limited reflects OTTplay’s commitment to delivering the best digital experiences to our customers and viewers in Punjab. With Quadrant Televentures Limited reliable high-speed internet, we’re bringing an impressive selection of entertainment options to households, tailored for the rapidly growing demand for quality regional and international content. We are hopeful that this partnership will further enable us in reaching a larger audience and enable the best of OTT entertainment for them in this digital era.”
A Quadrant Televentures’ management added, “We’re pleased to partner with OTTplay to bring an enhanced entertainment experience to our existing and new subscribers. We are confident that this partnership will strengthen our offerings with bundled plans that provide high-speed broadband, unlimited voice, and a rich OTT content package all under one umbrella, which is designed to deliver excellent value and meet the evolving needs of our customers in the region.”
Through their partnership, OTTPlay and Quadrant Televentures offer access to 25 popular streaming platforms, including Sony Liv, Zee5, Shemaroo, Playflix, Fancode, PTC, Stage, Distro, VROTT, Chaupal, OTTPlay TV, CinemaWorld, OM TV, RunnTV, ShortsFndly, Dollywood, PowerKids, PrimeFlix, BhaktiFlix, Sanskar TV, Alt Balaji, Lionsgate, Ultra Jhakaas, and Dangal. This wide selection brings diverse, high-quality content to homes across Punjab.
Users in Punjab can enjoy seamless streaming with a variety of content options, catering to different preferences and budgets.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
