iWorld
OTTplay goes full Thalaivar as 12 December becomes Rajinikanth Day
MUMBAI: When the calendar hits 12/12 and millions instinctively look skyward, it can mean only one thing, it’s Thalaivar time. OTTplay has now made that instinct official, declaring 12 December as “Rajinikanth Day” every year, beginning with a blockbuster tribute to mark the Superstar’s 75th birthday.
The celebrations kicked off with a striking full-page homage in Hindustan Times, headlined “12/12 Happy Rajinikanth Day”, a bold salute to a phenomenon who has ruled single screens, satellites and streaming alike for five decades. The creative captures the unmatched aura of a man whose impact transcends borders, languages and generations; a star who inspired whistles in cinema halls, swagger in the streets and courage in countless hearts.
But the print tribute is only the opening act. OTTplay India’s leading OTT aggregation platform that curates content from 30 plus streaming services under a single subscription has rolled out a full-scale digital and social campaign urging fans to binge their way through Rajinikanth’s legendary career. From Baashha to Muthu, Kabali to Petta, viewers can rediscover his milestones across partner platforms including SunNXT, JioHotstar and Z5.
Speaking on the initiative, OTTplay CEO Avinash Mudaliar said, “Rajinikanth is not just a superstar. He is a feeling, a memory and a part of growing up for millions. This tribute is our way of saying thank you to the man who still unites families and generations like no one else. Through OTTplay, we want every fan from those who watched him on grainy prints to today’s streaming natives to relive his journey.”
With this campaign, OTTplay blends nostalgia, fandom and discovery into one seamless celebration ensuring that on 12 December and beyond, the legend of Rajinikanth continues not just to be remembered, but re-experienced.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
