iWorld
OTTera & ThinkAnalytics partner to amplify personalisation and revenue
Mumbai: OTTera, an end-to-end OTT and FAST channel solutions provider, has announced its strategic partnership with ThinkAnalytics, a global leader in advanced content discovery and viewer engagement solutions. Through this collaboration, OTTera will integrate ThinkAnalytics’ ThinkFAST AI scheduler and ThinkAdvertising into its software, empowering customers to unlock new levels of operational efficiency and revenue growth across FAST channels and OTT apps.
By harnessing ThinkAnalytics’ cutting-edge AI technologies, OTTera will revolutionize content scheduling and advertising strategies, delivering unparalleled value to its customers. ThinkAnalytics’ ThinkFAST AI scheduler utilizes sophisticated algorithms to optimize content placement, ensuring that viewers receive the most relevant and engaging programming tailored to their preferences. ThinkFAST’s integration will personalize the viewing experience for OTTera’s users based on their demographics, preferences, and previous viewing behavior.
Moreover, with ThinkAdvertising, OTTera will leverage audience intelligence and content understanding to deliver hyper-targeted advertisements, maximizing revenue opportunities for clients. By combining audience insights with personalized advertising strategies, OTTera will enhance the viewing experience while driving substantial revenue growth for content providers and advertisers alike.
“Aligning ThinkAnalytics’ deep capabilities with OTTera’s strategic offerings across OTT and FAST yields a rich toolkit for publishers to maximize yield from their libraries, quickly scale out targeted FAST channels and end user experiences within applications and beyond, all with an eye towards discovery, engagement, monetization and retention,” said OTTera CTO Craig McEldowney.
“I am delighted that ThinkAnalytics is forming this partnership with OTTera. The ThinkAnalytics product set integrated into OTTera’s applications will bring huge efficiencies and value to OTTera’s customers. Meeting at the NAB Show was the perfect opportunity to realize our synergies and agree terms to our collaboration,” said ThinkAnalytics CEO Marc Aldrich.
iWorld
Dailymotion Pro and Oksat team up to fast-track OTT and FAST platforms
Strategic partnership combines video infrastructure with full OTT product layer for media and brands.
MUMBAI: When video meets ambition, the result is a platform that doesn’t just stream, it sprints. Dailymotion Pro, a global leader in video distribution and monetisation, has joined forces with European OTT and FAST specialist Oksat to launch a new integrated end-to-end solution for media companies, brands and institutions.
The alliance fuses Dailymotion’s large-scale infrastructure and monetisation know-how with Oksat’s robust OTT and FAST capabilities multi-device apps, channel orchestration, product logic and advanced media workflows. Together they promise faster time-to-market, enterprise-grade scalability and flexibility to evolve business models over time.
Dailymotion Pro SVP forsupply & enterprise Sales Global Rémi Leclancher said, “Our customers are no longer just looking for video technology, they are building full media products. By partnering with Oksat, we are extending our infrastructure and monetisation strengths with a robust OTT and FAST product layer, enabling our clients to launch, scale, and evolve their services with greater speed and confidence.”
Oksat CEO Cédric Monnier added, “This partnership reflects a clear market trend, OTT and FAST platforms are best built through strong alliances between infrastructure leaders and product specialists. Together with Dailymotion Pro, we are offering a solution that is not just technologically powerful but also designed as a true media product, accessible, scalable, and aligned with the long-term strategic needs of our customers.”
The joint offering supports premium OTT services, FAST channel launches, hybrid VOD/live models and advertising-based video, all from a unified cloud-native environment. It caters to entertainment plus education, healthcare, corporate communications and professional training, with strong emphasis on sovereignty, governance and European compliance.
The platform aligns with EU-backed projects ASAP4EU and FAST4EU, advancing ad monetisation, interoperability and interactive advertising models. Early adopter Locales TV is already using the integrated solution to enhance OTT distribution and speed up new services.
In a streaming world where speed and scale win races, this tie-up aims to give customers a clear lane powerful tech plus real product muscle, minus the usual multi-vendor headaches. The finish line? Faster launches, smoother growth and happier viewers.
