iWorld
OTT: Millionlights to provide skill-based progs on Asianet Mobile TV +
MUMBAI: Millionlights, an education content provider which uses technology to create a better future for millions across India through skill development, has announced a partnership with Asianet, the leading Multi-Channel Video Provider, in Kerala to launch Millionlights on Asianet Satellite Communication’s OTT platform, Asianet Mobile TV +.
“Our partnership with Asianet’s OTT services further strengthens our capability to reach the millions of users who do not have access to the best educational content. We have collaborated with Asianet to provide access to all their users and help drive employability and skill courses through their mobile OTT platform,” says Akshat Shrivastava, CEO and Founder of Millionlights.
“Our association with Millionlights will not only result in educational content reaching everyone, but will be a major step in using OTT as a distribution channel to deliver premium content.” Says S Satish Kumar, business head of Asianet Mobile TV +, the OTT division of Asianet Satellite communications.
The Millionlights Educational channel will now be available on the OTT platform and also in the about to be launched Video on Demand (VOD) service of Asianet OTT. The channel will showcase Live lectures, Faculty interviews, Tech reviews, Education news and Career guidance to name a few.
This is a premium service and the service provider will charge the user a small fee to get access to the content
The content is sourced from leading OEM’s and Universities, with Microsoft being the primary technical content partner. Courseware from Microsoft relating to the newer age courses that enhance the skills of learners are going to be showcased on the channel.
The Channel will also have premium content related to skill sets required by the industry and aligned to creating a employable workforce.
iWorld
Micro-Dramas Surge in India, Redefining Mobile Content Habits
Meta-Ormax study maps rapid rise of short-form storytelling among 18–44 audiences.
MUMBAI: Micro-dramas aren’t just short, they’re the snack that ate Indian entertainment, and now everyone’s bingeing between the sofa cushions. Meta, in partnership with Ormax Media, has released ‘Micro Dramas: The India Story’, a comprehensive study unveiled at the inaugural Meta Marketing Summit: Micro-Drama Edition. The report maps how the vertical, bite-sized format is reshaping content consumption for mobile-first audiences aged 18–44 across 14 states.
Conducted between November 2025 and January 2026 through 50 in-depth interviews and 2,000 personal surveys, the research reveals that 65 per cent of viewers discovered micro-dramas within the last year proof of explosive adoption. Nearly 89 per cent encounter the format through social feeds and recommendations, making algorithm-driven discovery the primary engine rather than active search.
Key viewing patterns show a median of 3.5 hours per week (about 30 minutes daily) spread across 7–8 short sessions. Consumption peaks between 8 pm and midnight, with additional spikes during commutes and work breaks classic “in-between moments” that the format fills perfectly. Around 57 per cent of viewing happens in ambient mode (while doing something else), and 90 per cent is solo, enabling more intimate, personal storytelling.
Romance, family drama and comedy lead genre preferences. Audiences show growing openness to AI-generated content, 47 per cent find it unique and creative, while only 6 per cent say they would avoid it entirely. Regional languages are surging after Hindi and English, Tamil, Telugu and Kannada dominate consumption.
Meta, director, media & entertainment (India) Shweta Bajpai said, “Micro-drama isn’t a passing trend, it’s rewriting the rules of Indian entertainment. In under a year, an entirely new category of platforms has emerged, built audience habits from scratch, and created a business vertical that is scaling fast.”
Ormax Media founder-CEO Shailesh Kapoor added, “Micro-dramas are beginning to show the early signs of becoming a distinct content category in India’s digital entertainment landscape. When a format aligns closely with how audiences naturally engage with their devices, it has the potential to scale very quickly.”
The study proposes ecosystem-wide responsibility, universal signposting of commercial intent, shared accountability among advertisers, platforms, creators, schools and parents, built-in safeguards, and formal media literacy in schools.
In a feed that never sleeps and a day that never stops, micro-dramas have slipped into the cracks of every spare minute turning 30-second stories into the new national pastime, one vertical swipe at a time.
