iWorld
Ormax StreamView steps in to decode India’s OTT viewing habits
MUMBAI: India’s OTT boom has no shortage of numbers, but clarity has often been missing. Ormax Media is now stepping in with Ormax StreamView, a syndicated measurement product designed to offer an independent, consistent snapshot of what audiences across India are actually watching on streaming platforms.
With OTT platforms following varied and often selective disclosure practices, StreamView aims to bring order to the chaos. Starting January 5, 2026, the service will release a weekly list of the top 50 most-watched OTT properties in India, published every Tuesday and covering viewership from the previous week.
The tracker focuses on long-form content across the OTT spectrum, from originals and theatrical films to general entertainment shows, non-fiction, sports and news. Short-form formats such as reels, shorts, songs, trailers and micro-dramas are deliberately left out. The coverage spans all Indian and international languages, reflecting the true sprawl of India’s streaming appetite.
In Ormax’s definition, a ‘view’ is not a casual scroll-by. It counts any individual who has watched a title for at least 30 minutes in a given week in India, setting a clear and comparable benchmark.
Behind the numbers sits a three-step hybrid research model. This includes an online OTT viewership tracker, an in-house panel that logs daily viewing behaviour, and statistical projections based on Ormax’s established OTT audience report. At launch, the methodology covers more than 2,500 respondents every week, with plans to scale up to 5,000 by mid-2026.
From April 2026, StreamView will widen its lens further with target group-specific reports. These will break down viewing patterns by segments such as Connected TV users, gender, geography and media affluence.
Ormax Media founder and CEO Shailesh Kapoor, said the timing could not be better. “OTT is now a mainstream medium, but the industry lacks a consistent, independent view of what audiences are actually watching. Ormax StreamView is our attempt to bring clarity, comparability and credibility to OTT viewership reporting in India, especially as advertising becomes central to the category.”
Ormax Media head of business development for streaming, television and brands Keerat Grewal, adds that the initiative builds on years of groundwork. “We began tracking OTT viewership in 2022 with a focus on originals. StreamView takes this much further by reporting across all major OTT content types, from sports and GEC programming to films and web series. It offers platforms, creators, advertisers and agencies a steady, third-party view of what is truly being watched, week after week.”
In a market obsessed with views but short on common ground, Ormax StreamView is positioning itself as the scorecard India’s streaming wars have been waiting for.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
