iWorld
Ormax StreamView steps in to decode India’s OTT viewing habits
MUMBAI: India’s OTT boom has no shortage of numbers, but clarity has often been missing. Ormax Media is now stepping in with Ormax StreamView, a syndicated measurement product designed to offer an independent, consistent snapshot of what audiences across India are actually watching on streaming platforms.
With OTT platforms following varied and often selective disclosure practices, StreamView aims to bring order to the chaos. Starting January 5, 2026, the service will release a weekly list of the top 50 most-watched OTT properties in India, published every Tuesday and covering viewership from the previous week.
The tracker focuses on long-form content across the OTT spectrum, from originals and theatrical films to general entertainment shows, non-fiction, sports and news. Short-form formats such as reels, shorts, songs, trailers and micro-dramas are deliberately left out. The coverage spans all Indian and international languages, reflecting the true sprawl of India’s streaming appetite.
In Ormax’s definition, a ‘view’ is not a casual scroll-by. It counts any individual who has watched a title for at least 30 minutes in a given week in India, setting a clear and comparable benchmark.
Behind the numbers sits a three-step hybrid research model. This includes an online OTT viewership tracker, an in-house panel that logs daily viewing behaviour, and statistical projections based on Ormax’s established OTT audience report. At launch, the methodology covers more than 2,500 respondents every week, with plans to scale up to 5,000 by mid-2026.
From April 2026, StreamView will widen its lens further with target group-specific reports. These will break down viewing patterns by segments such as Connected TV users, gender, geography and media affluence.
Ormax Media founder and CEO Shailesh Kapoor, said the timing could not be better. “OTT is now a mainstream medium, but the industry lacks a consistent, independent view of what audiences are actually watching. Ormax StreamView is our attempt to bring clarity, comparability and credibility to OTT viewership reporting in India, especially as advertising becomes central to the category.”
Ormax Media head of business development for streaming, television and brands Keerat Grewal, adds that the initiative builds on years of groundwork. “We began tracking OTT viewership in 2022 with a focus on originals. StreamView takes this much further by reporting across all major OTT content types, from sports and GEC programming to films and web series. It offers platforms, creators, advertisers and agencies a steady, third-party view of what is truly being watched, week after week.”
In a market obsessed with views but short on common ground, Ormax StreamView is positioning itself as the scorecard India’s streaming wars have been waiting for.
iWorld
Samay Raina returns with Still Alive, confronts 2025 controversy in bold comeback special
Comeback set tackles controversy, blending humour with raw storytelling
MUMBAI: Samay Raina is set to release his new stand-up comedy special, Still Alive, on YouTube on April 7, 2026, marking a high-profile return following a turbulent year.
The trailer for the special dropped on April 5, offering a glimpse into what Raina describes as a raw and unfiltered set that leans as much on honesty as it does on humour.
Positioned as a comeback of sorts, Still Alive draws heavily from the controversy surrounding his show India’s Got Latent in early 2025. The episode led to legal trouble, multiple FIRs, and a lengthy six-hour interrogation by the Maharashtra Cyber Cell, placing the comedian at the centre of intense public scrutiny.
Rather than sidestep the episode, Raina leans into it. The special reflects on the fallout and his personal journey through it, blending observational comedy with moments of emotional candour. Early audience feedback from live performances suggests the tone is less about rapid-fire punchlines and more about storytelling with bite.
The special was filmed during his global Still Alive & Unfiltered tour, which ran from August 2025 to early 2026. The tour saw Raina perform across major international venues, including the Madison Square Garden Theatre in New York, a milestone that places him among the youngest Indian comedians to take that stage.
The title itself signals resilience. “Still Alive” is a nod to navigating both legal and public backlash while choosing to remain unapologetically authentic, a theme that appears to anchor the set.
With the special set to premiere online, all eyes are now on how audiences respond to a performance that promises equal parts reflection and wit. For Raina, the message is clear. He is not just back, he is ready to be heard on his own terms.
