iWorld
Original Content is Going to Be the Winning Factor for OTTs like ZEE5!
The Indian OTT space is experiencing an exciting phase with the influx of new content. And leading the race is India’s home-grown platform, ZEE5. With a path-breaking bouquet of offerings spanning multiple genres, ZEE5 is set to wow audiences with an exciting line-up of original movies and web series. Ramping up its diversified content portfolio, the streaming giant has promised the audience a vast catalogue that will appeal to audiences of all backgrounds. Let’s explore how this strategy can be a winning factor for the OTT player.
An Exclusive Portfolio of Multilingual Content
Smartphone penetration coupled with easy accessibility has enabled audiences from Tier 2 and 3 cities to get uninterrupted entertainment at their fingertips. Audiences are open to a wide range of content, pushing the envelope of creativity for content creators. From Hindi films to Tamil blockbusters, ZEE5 has an exclusive selection of movies that viewers can access from anywhere in the nation. With original content at the forefront, the streaming platform has a burgeoning selection of flicks that adds a silver lining to its popularity.
Manish Kalra, ZEE5’s Chief Business Officer, commented that “2022 will see fresh content from ZEE5 on the movies front as we have commissioned new inventory. The streaming platform will see 2X growth in original content with a special focus on regional content.”
Along with Hindi films, the entertainment platform has movies and web series in over 12 languages. The multiple offerings connect people from varied demographics, regions, and cultural differences under one roof. The streaming giant is investing in building an exclusive library of original content in languages, including Tamil, Telugu, Bengali, Kannada, Malayalam, Marathi, Hindi, Punjabi, and more. ZEE5 started the year with a bang by launching exclusive movies that include 36 Farmhouse, Mudhal Nee Mudivum Nee, Ellam Sheriyakum, and more. These movies received wide critical acclaim conquering the hearts of millions.
Entertaining Audiences with Original and Engaging Storylines
Taking inspiration from India’s diverse culture, ZEE5 has a selection of movies that provide the audiences with different narratives, offering a fresh perspective. Many of the stories on the platform have original content inspired by the lives of ordinary people. From breaking stereotypes in 14 Phere and Rashmi Rocket to fighting injustice in 200 Hallo Ho, ZEE5 has a good line-up that features unique themes. Besides a solid screenplay with a stellar cast, these movies also tackle varied social themes plaguing our society today. Along with fiction programming, the platform also has non-fiction content for viewers, including chat shows, news stories, and more. ZEE5 has irrevocably changed streaming for Indian viewers for the better, bringing unique plots to viewers globally.
Experimentation is the Driving Force Behind ZEE5 Originals
While ZEE5 is increasingly focusing on regional content to retain viewers, the main driving force behind the success of ZEE5 Originals is experimentation. Hindi films like Bob Biswas, Kaagaz, 420 IPC, and more have received wide critical acclaim from reviewers and audiences alike. The streaming giant has also collaborated with various creators and filmmakers like Applause Entertainment, Red Chillies Entertainment, TVF, and more to churn out original content and explore new territories.
The streaming giant has created a creative outlet that audiences feel drawn to. With the vision of ‘Entertainment Inclusivity’, ZEE5 collaborates with creators to bring local stories that connect with audiences emotionally and give them a global stage by making them available across 190+ countries.
Upping its Entertainment Game with Every Release
The regional film industry has created ripples in the Indian entertainment industry. This means that Indian cinema is no longer a place for formulaic storylines. By bringing diversity and authenticity to the cinematic landscape, ZEE5 has created a larger ecosystem of digital content creation. With new releases every month, the streaming platform provides quality entertainment to viewers with niche films bound to leave an impact. The OTT player has more than 40+ Originals lined up for release in FY22, promising viewers a new world for entertainment at the flick of a button.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
