GECs
Orange TV goes on air
KOLKATA: Viewers in West Bengal will get to see one more Bengali satellite entertainment channel starting today.
Named Orange TV, the new channel will be launched today at 7pm by Kolkata-based production house, T Sarkar Productions. With tie-ups with distributors like SitiCable, KCBPL-GTPL, Manthan, Digicable, AMBC and DEN Networks already in place, Orange TV aims to have a national presence soon and a team of nearly 70 to 75 professionals in the next one year.
“People in West Bengal can see Orange TV from today. We plan to have a national presence sooner,” Orange TV channel coordinator Subhajit Manna told indiantelevision.com. “We started the test signal from 4 March,” he added.
While T Sarkar Productions operates out of Lenin Sarani, the Orange TV studio is located at Tollygunge, better known as Kolkata’s entertainment hub. The channel will cater to the youth by airing a mix of Bengali movies and music and shows related to the Bengali and Hindi film industry. For the next few months, it will air shows at different time slots between 7pm and 10pm.
An anchor-hosted music show titled ‘Orange Ishq’ will be aired at 7pm, followed by ‘Orange Retro’ featuring retro music. For ‘Orange Studio’, the channel has already started getting feeds about the whereabouts of Bollywood from Mumbai-based sources. “The shows will be anchored in Bengali but the music will be in the respective languages,” said Manna. Also in the pipeline are ‘Orange Dhaba’ (cookery show), ‘Orange Blockbuster’ and ‘Orange World Premiere’. The company has produced shows for leading networks including ‘Ei Ghar Ei Sansar’ and ‘Spandan’ for Zee Bangla, ‘Joto Haasi Toto Ranna’ for STAR Jalsha, the ‘Feluda’ series and ‘Arjun’ among others.
According to Manna, Orange TV would be a reflection of contemporary lifestyle and entertainment choices and enjoy a universal appeal among the audience. “The identity of Orange itself is entertainment. Like any other channel that dabbles with fiction, non-fiction, movies and reality shows, we will do that too, with the difference being that we are youth-skewed and more ‘filmi’,” he concluded.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
